Table of Contents
- Scope and ThemesWhat you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- A $1.17 billion market in 2006
- Defining the vegetarian food market
- Healthy living as market driver
- Environmental as an emerging market driver
- Most market drivers positive, but the biggest one is not
- Products must appeal to vegetarians and non-vegetarians alike
- The category is comprised of four segments
- Major manufacturers have traction, but plenty of room for additional
players
- Competition increases between supermarkets and natural supermarkets
- Consumer base is diverse, but trends emerge
- Reasons for not eating meat
- Young adults and aging Baby Boomers can drive the market
- Market forecast to continue growing, but not as fast
- Market Drivers
- Health impact of the vegetarian lifestyle
- Improved nutrition
- Weight loss
- Food safety
- Food allergies
- Social and lifestyle factors
- Concern for the lives of animals
- Convenience
- Environmental impact
- Other social and lifestyle issues
- Religious
- Consumer uptake modest, and it may be declining
- Market Size and Trends
- Market size
- Figure 1: Total U.S. retail sales of vegetarian foods, at current and
constant prices, 2001-06
- Market trends
- Mintel GNPD
- Leaders (or lack of) in new introductions of meat substitutes
- Figure 2: New introductions of meat substitutes, by company, 2000-07
- Figure 3: New introductions of meat substitutes, by 2006 leaders, 2000-07
- More ethnic flavors
- Figure 4: Trader Joe' s Vegetable Masala Burger, 2007
- Figure 5: President' s Choice Blue Menu Mediterranean Meatless Chicken
Strips, Canada 2007
- Figure 6: Franklin Farms' Freida' s Soyrizo, 2007
- Figure 7: Tesco meatfree mushroom and garlic quarter pounders, UK 2007
- Figure 8: Lightlife Smart Deli Pepperoni Style veggie protein slices,
2007
- Forecast/predictions
- Mintel menu insights
- Vegetarian items introduced in restaurant menus
- Figure 9: Number of new vegetarian restaurant menu items, Q1 2005-Q4 2006
- Figure 10: Number of new vegetarian restaurant menu items, by type of
restaurant, Q1 2005-Q4 2006
- Figure 11: Number of new vegetarian menu items, by restaurant, Q1
2005-Q4 2006
- Figure 12: Number of new vegetarian restaurant menu items, by type of
dish, Q1 2005-Q4 2006
- Market Segmentation
- Introduction
- Figure 13: Sales of vegetarian food in FDM and natural food stores,
segmented by type of food, 2004 and 2006
- Milk substitutes
- Figure 14: Sales of milk substitutes, at current and constant prices,
2001-06
- Meat and poultry substitutes
- Figure 15: Sales of meat and poultry substitutes, at current and
constant prices, 2001-06
- Cheese substitutes and tofu
- Figure 16: Sales of cheese substitutes and tofu, at current and constant
prices, 2001-06
- Other vegetarian foods
- Figure 17: Sales of other vegetarian foods, at current and constant
prices, 2001-06
- Supply Structure
- Overview
- Companies and brands
- Figure 18: Manufacturer FDM sales of vegetarian food in the U.S., 2004
and 2006
- Figure 19: Manufacturer FDM brand sales of milk substitutes in the U.S.,
2004 and 2006
- Figure 20: Manufacturer FDM brand sales of meat/poultry substitutes in
the U.S., 2004 and 2006
- Figure 21: Manufacturer FDM brand sales of cheese substitutes and tofu
in the U.S., 2004 and 2006
- Figure 22: Manufacturer FDM brand sales of vegetarian
dinners/entrées/sides in the U.S., 2004 and 2006Advertising and Promotion
- Dean Foods/White Wave
- Galaxy Foods
- Gardenburger
- Retail Distribution
- Introduction
- Figure 23: U.S. retail sales of vegetarian foods, by channel, 2004 and
2006
- Supermarkets
- Figure 24: U.S. supermarket sales of vegetarian foods, at current and
constant prices, 2001-06
- Natural food store channel/SPINS
- Figure 25: U.S. natural food store sales of vegetarian foods, at current
and constant prices, 2001-06
- Natural channel sales by segment
- Figure 26: Natural product supermarket retail sales of vegetarian foods,
by segment, 2004 and 2006
- Non-dairy beverages
- Figure 27: Natural product supermarket retail sales of non-dairy
beverages, at current and constant prices, 2004-06
- Figure 28: Natural product supermarket retail sales of non-dairy
beverages, by storage, 2004 and 2006
- Meat substitutes
- Figure 29: Natural product supermarket retail sales of refrigerated and
frozen meat substitutes, at current and constant prices, 2004-06
- Refrigerated and frozen vegetarian entreesFigure 30: Natural product
supermarket retail sales of refrigerated and frozen vegetarian entrees, at
current and constant prices, 2004-06Tofu
- Figure 31: Natural product supermarket retail sales of tofu, at current
and constant prices, 2004-06
- Natural channel sales by brand
- Non-dairy beverage brands
- Figure 32: Manufacturer brand natural supermarket sales of non-dairy
beverages, 2004 and 2006
- Refrigerated and frozen meat substitute brands
- Figure 33: Manufacturer brand natural supermarket sales of refrigerated
and frozen meat substitutes, 2004 and 2006
- Figure 34: Marlow Foods Quorn, 2007
- Figure 35: Turtle Island Tofurky Kielbasa, 2005
- Refrigerated and frozen vegetarian entree brandsFigure 36: Manufacturer
brand natural supermarket sales of refrigerated and frozen vegetarian entrees,
2004 and 2006Tofu brands
- Figure 37: Manufacturer brand natural supermarket sales of tofu, 2004
and 2006
- The Consumer--Usage of Meat Alternatives
- Introduction
- Summary
- Usage of meat alternatives
- Type and frequency of meat alternative use
- Meat alternative usage trends: large versus small brands
- Incidence of eating or drinking vegetarian processed foods
- Behaviors and attitudes of vegetarians and vegans
- Usage
- Figure 38: Who uses meat alternative products, by demographic groups,
January-October 2006
- Figure 39: (continued) Who uses meat alternative products, by
demographic groups, January-October 2006
- Types
- Figure 40: Types of meat alternatives used, by vegetarian and
non-vegetarian, January-October 2006
- Frequency of use of meat alternatives
- Figure 41: Frequency of use of meat alternatives, by vegetarian and
non-vegetarian, January-October 2006
- Figure 42: Frequency of use of meat alternatives, by age,
January-October 2006
- Figure 43: Frequency of use of meat alternatives, by income,
January-October 2006
- Figure 44: Frequency of use of meat alternatives, by race/ethnicity,
January-October 2006
- Figure 45: Frequency of use of meat alternatives, by region,
January-October 2006
- Brand analysis
- Figure 46: Brands of meat alternatives used, by vegetarian and
non-vegetarian, January-October 2006
- Figure 47: Brands of meat alternatives used, by gender, January-October
2006
- Figure 48: Brands of meat alternatives used, by age, January-October 2006
- Figure 49: Brands of meat alternatives used, by race/ethnicity,
January-October 2006
- Figure 50: Brands of meat alternatives used, by income, January-October
2006
- Figure 51: Brands of meat alternatives used, by vegetarian and
non-vegetarian, January-October 2006
- Incidence of eating or drinking various vegetarian processed foods
- Figure 52: Incidence of eating various vegetarian processed foods, by
age, April 2007
- Figure 53: Incidence of eating various vegetarian processed foods, by
race/ethnicity, April 2007
- Figure 54: Incidence of eating various vegetarian processed foods, by
region, April 2007
- The Consumer--Behaviors and Attitudes of Vegetarians and Vegans
- Incidence of avoiding various protein-based foods
- Figure 55: Incidence of avoiding various protein-based foods, by age,
April 2007
- Figure 56: Incidence of avoiding various protein-based foods, by
race/ethnicity, April 2007
- Reasons for being vegetarian or vegan
- Figure 57: Reasons for being vegetarian or vegan, April 2007
- Ensuring proper nutrition
- Figure 58: Actions taken to ensure proper nutrition, April 2007
- Types of diets used
- Figure 59: Types of diets used, April 2007
- Opinions and issues for vegetarians and vegans
- Figure 60: Opinions and issues for vegetarians and vegans, April 2007
- Vegetarians and vegans
- Figure 61: Vegetarians and vegans, by demographic groups, April 2007
- Future and Forecast
- Future trends
- An increasingly diverse population seeking vegetarian processed foods
- Figure 62: Population, by race and Hispanic origin, 2001-11
- An increasingly older population will seek easy, healthy solutions
- Figure 63: U.S. population and projections, by age, 2001-11
- More vegetarian choices when dining out
- Market forecast
- Vegetarian food market
- Figure 64: Forecast of total U.S. retail sales of processed vegetarian
foods, at current and constant prices, 2006-11
- Forecast factors
- Appendix: Trade Associations
- Appendix: Simmons Cohorts
- Figure 65: Married couples cohorts
- Figure 66: Single women cohorts
- Figure 67: Single men cohorts
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