Table of Contents
Issues in the Market
- Market themes
- Definitions
- Key themes
Market in Brief
- Not so little Britain
- The government weighs in
- What the food industry did next
- Whose fault is it anyway?
- Consumers respond to health messages
- Redefining the food industry
Internal Market Environment
- Key Points
- Changing childhood lifestyles
- Parental paranoia
- Real play...
- ...vs virtual play
- Figure 1: 7-16-year-olds who watch satellite/cable/digital TV, and those
who play computer games consoles/hand held games, 2002-06
- Sedentary lifestyles
- Sport on the timetable...
- …exercise increasingly squeezed out
- New parenting models
- Media influence is growing
- Back to school
- Natural rhythm of the day has broken down…
- …and real cooking skills are waning…
- … while virtual cooking skills are on the rise
Broader Market Environment
- Key points
- Soaring levels of obesity
- Figure 2: Current and projected levels of obesity among UK children by
age and gender, 2003 and 2010
- By parental weight
- Figure 3: Current and projected levels of obesity among UK children by
parental weight and gender, 2003 and 2010
- Fewer children...
- Figure 4: Changes in UK population, boys and girls, 2002-12
- …but more of them are obese
- Adult population moving upmarket
- Figure 5: Changes in socio-economic status, 2002-12
- The great divide
- ABs have greater literacy in parenting skills…
- …which affects their children' s lifestyle
- Working women are on the rise
- Figure 6: Employed women (million), 2002-12
- Government initiatives
- School initiatives
Brand Communication and Promotion
- Key points
- Advertising food and drink to children
- Background
- TV advertising
- Other media
- Marketing to children - voluntary codes
- Implications
Market Profiles
- Key points
- Chocolate confectionery
- Figure 8: UK retail value sales of chocolate confectionery, at current
prices, 2002-06
- Premium end props up chocolate
- Chocolate in meltdown
- Carbonates
- Figure 9: UK on- and off-trade sales of carbonates, by volume and value,
at current prices, 2002-06
- Bubbles lose fizz
- The future' s flat
- Sweet biscuits
- Figure 10: UK retail volume and value sales of sweet biscuits, at
current prices, 2002-07
- Some small growth
- Top end biscuits
- Fruits
- Figure 11: UK retail value sales of fruits, at current prices, 2002-06
- Healthy growth
- Room to bloom
- Yogurts
- Figure 12: UK retail value sales of yogurts, at current prices, 2002-06
- Health messages boost yogurt
- Yogurt snacks
The Future
- Key points
- Changing attitudes…
- …and purchasing behaviours
- Fruity fun
- Fruit segments
- Sweet treats
- Chocolate rationing
- Rich pickings for health
Social Issues Surrounding Obesity
- Key points
- Rise in eating disorders
- Figure 13: Overeating, obesity and anorexia, bulimia: close friends
involved, other people of their age involved and most common among young
people of their age, 11-16-year-olds, 2002-06
- Other people' s problems
- Girls are the experts
Consumer 1 - Competitive Context - What Do Children Spend Their Money On?
- Key points
- Pocket money
- Figure 14: Total amount of money received in a week, 7-14-year-olds,
2002-06
- More cash
- Older children get more
- Figure 15: Total amount of money received in a week, 7-14-year-olds, 2006
- 15-16s
- Figure 16: Total amount of money received in a month, 15-16-year-olds,
2002-06
- But less value
- How money is spent?
- Figure 17: How money is spent, 11-16-year-olds, 2002-06
- Electronic influence
- Weekly spend per category
- Figure 18: Average weekly spend per category, 11-16-year-olds, 2006
- Going out is most important
Consumer 2 - Children' s Attitudes to Foods
- Key points
- Figure 19: Agreement with attitude statements on food, 7-16-year-olds,
2002-06
- Sweets losing appeal?
- Young ABs are less sweet
- Teens opt for bed not breakfast
- Attitudes to eating
- Figure 20: Agreement with attitude statements on food, 11-16-year-olds,
2002-06
- Health message getting through
- Food rebels
- Food is a boy/girl thing
- Figure 21: Agreement with attitude statements on food, 11-16-year-olds,
2006
The Consumer 3 - Changing Eating Habits
- Key points
- Various foods/snacks
- Figure 22: Consumption of various foods/snacks, 7-16-year-olds, 2002-06
- No change in snack favourites
- Crisps
- Figure 23: Weekly consumption of packets of crisps by 7-16-year-olds,
2002-06
- Crunch time for crisps
- Snack attack
- Chocolate and biscuits
- Figure 24: Frequency of consumption of biscuits & chocolate,
11-16-year-olds, 2006
- Children stay sweet on snacks
- Chocolate dipping
- Biscuit snackers stay faithful
- Who' s eating habits are changing?
- Crisps and chocolate suffer…
- … while cereal bars decline
- Who' s buying?
- Figure 25: Who buys most selected foods, 7-16-year-olds, 2006
- Parents foot the snack bill
- Parental purchasing on the up
- Self-purchase is greater amongst older children
- C2DEs parents are playing catch up
- Drinking habits
- Figure 26: Consumption of various drinks, 7-16-year-olds, 2002-06
- Drinks get healthy
- Water is cool
- Fizzy drinks
- Figure 27: Weekly consumption of fizzy drinks, 7-16-year-olds, 2002-06
- Fizz goes pop
- Changing children' s consumption habits
- Who is buying?
- Figure 28: Who buys most selected drinks, 7-16-year-olds, 2006
- Pop out, fruit juice in
- Changing purchasing behaviour
- Kids and parents reject fizz
- Foods and favourite foods eaten
- Figure 29: Foods eaten and liked best, 7-16-year-olds, 2002-06
- Back to basics
- Children of upmarket consumers eat more healthily
- Figure 30: Propensity to eat vegetables by gender, age and
socio-economic status, 2006
- Older children still eating unhealthy foods
- Figure 31: Propensity to eat frozen beefburgers by gender, age, and
socio-economic status, 2006
The Consumer 4 - Out of Home Food Eating Habits
- Key points
- Burger and pizza places
- Figure 32: 7-10-year-olds who visit burger bars and pizza places, 2002-06
- Burger bars and fast food places
- Figure 33: 11-16-year-olds who visit fast food places and pizza places,
2002-06
- Pizzas take greater slice
- Bad news for burgers
- Who eats where
Appendix
- Consumer research
- Abbreviations
- Internal market environment
- Figure 40: 7-16-year-olds who watch satellite/cable/digital TV, and
those who play computer games consoles/hand-held games, by gender, age,
socio-economic group and region, 2006
- Figure 41: Average amount of time spent playing sports per week (outside
of school or in their own leisure time), 7-10s by gender, age,
socio-economic group and region, 2002-06
- Figure 42: Average amount of time spent playing sports per week (outside
of school or in their own leisure time), 11-16s by demographic sub-group,
2002-06
- Figure 43: Agreement with the statement ‘I think children should
eat what they are given’, 2002-06
- Figure 44: Agreement with the statement ‘I think children should
eat what they are given’, by demographic sub-group, 2006
- Figure 45: Agreement with the statement ‘I find it difficult to
say no to my kids’, 2002-06
- Figure 46: Agreement with the statement ‘I find it difficult to
say no to my kids’, by demographic sub-group, 2006
- Figure 47: Age of child population, 2002-12
- Broader market environment
- Figure 48: Current and projected levels of obesity among UK children, by
region and gender, 2002 and 2010
- Social issues surrounding obesity
- Figure 49: Overeating, obesity and anorexia, bulimia, close friends
involved, other people of their age involved and most common among young
people of their age, 11-16-year-olds, by gender, age, socio-economic group
and region, 2006
- Consumer 1 - The Competitive Context - What do children spend their money
on?
- Pocket money
- Figure 50: Total amount of money received in a week, 7-14-year-olds,
2002-06
- Figure 51: Total amount of money received in a week, 7-14-year-olds, by
demographic sub-group, 2006
- Figure 52: Total amount of money received in a month, 15-16-year-olds,
2002-06
- Figure 53: Total amount of money received in a month, 15-16-year-olds,
by demographic sub-group, 2006
- How is money spent?
- Figure 54: How money is spent, 7-10-year-olds, 2002-06
- Figure 55: How money is spent, 11-16-year-olds, 2002-06
- Weekly spend per category
- Figure 56: Average weekly spend per category, 11-14-year-olds, 2002-06
- Figure 57: Average weekly spend per category, 15-16-year-olds, 2002-06
- The Consumer 2 - Children' s Attitudes to Food
- Figure 58: Agreement with attitude statements on food, 7-16-year-olds,
by gender, age, socio-economic group and region, 2006
- Figure 59: Agreement with attitude statements on food, 11-16-year-olds,
by demographic sub-group, 2006
- Figure 60: Agreement with attitude statements on food, 11-16-year-olds,
by demographic sub-group, 2006
- Figure 61: Agreement with attitude statements on food, 11-16-year-olds,
by demographic sub-group, 2006
- The Consumer 3 - Changing Food Habits
- Various foods/snacks
- Crisps
- Figure 62: Frequency of consumption and who buys most, 7-16-year-olds,
2002-06
- Biscuits
- Figure 63: Frequency of consumption and who buys most, 11-16-year-olds,
2002-06
- Figure 64: Frequency of consumption and who buys most, 11-16-year-olds,
2002-06
- Chocolate
- Figure 65: Frequency of consumption of chocolate, 7-10-year-olds, 2002-06
- Figure 66: Frequency of consumption of chocolate, 11-16-year-olds,
2002-06
- Figure 67: Who buys most of the chocolate that 7-16-year-olds eat,
2002-06
- Sweets
- Figure 68: Frequency of consumption and who buys most, 7-16-year-olds,
2002-06
- Cereal bars
- Figure 69: Frequency of consumption and who buys most, 11-16-year-olds,
2002-06
- Figure 70: Frequency of consumption and who buys most, 7-16-year-olds,
2002-06
- Ice-cream bar
- Figure 71: Frequency of consumption and who buys most, 7-16-year-olds,
2002-06
- Cereal
- Figure 72: Frequency of consumption of cereal, 7-16-year-olds, 2002-06
- Pot snacks
- Figure 73: Frequency of consumption of pot snacks, 7-16-year-olds,
2002-06
- Figure 74: Who buys most of the pot snacks that 11-16-year-olds eat,
2002-06
- Yogurt
- Figure 75: Frequency of consumption of yogurt, 7-16-year-olds, 2002-06
- Ready to eat desserts
- Figure 76: Frequency of consumption of ready to eat desserts,
11-16-year-olds, 2002-06
- Figure 77: Consumption of crisps/savoury snacks, by gender, age, region
and socio-economic group, 7-16s, 2002-06
- Figure 78: Consumption of chocolate, by gender, age, region and
socio-economic group, 7-10s, 2002-06
- Figure 79: Consumption of chocolate, by gender, age, region and
socio-economic group, 11-16s, 2002-06
- Figure 80: Consumption of cereal bars, by gender, age, region and
socio-economic group, 11-16s, 2002-06
- Figure 81: Who buys most of the crisps/savoury snacks that
7-16-year-olds eat, by gender, age, region and socio-economic group, 2002-06
- Figure 82: Who buys most of the chocolate that 7-16-year-olds eat, by
gender, age, region and socio-economic group, 2002-06
- Figure 83: Who buys most of the cereal bars that 11-16-year-olds eat, by
gender, age, region and socio-economic group, 2002-06
- Drinking habits
- Figure 84: Frequency of consumption of flavoured milk and who buys most,
7-16-year-olds, 2002-06
- Figure 85: Frequency of consumption of fruit juice drinks and who buys
most, 7-16-year-olds, 2002-06
- Figure 86: Frequency of consumption of fizzy drinks and who buys most,
7-16-year-olds, 2002-06
- Figure 87: Frequency of consumption of energy and sports drinks and who
buys most, 15-16-year-olds, 2006
- Figure 88: Frequency of consumption of hot drinks, 11-16-year-olds,
2002-06
- Figure 89: Consumption of fruit juice & juice drinks, by gender, age,
region and socio-economic group, 7-16s, 2002-06
- Figure 90: Consumption of fizzy drinks, by gender, age, region and
socio-economic group, 7-16s, 2002-06
- Figure 91: Who buys most of the small cartons/bottles of fruit
juice/juice drinks that 7-16-year-olds drink, by gender, age, region and
socio-economic group, 2002-06
- Figure 92: Who buys most of the cans/small bottles of fizzy drinks that
7-16-year-olds drink, by gender, age, region and socio-economic group,
2002-06
- Favourite foods - Foods eaten and liked best
- Figure 93: Foods eaten and liked best, 7-16-year-olds, 2002-06
- Unhealthy foods eaten
- Figure 94: Selected foods eaten, by gender, age, region and
socio-economic group, 7-16s, 2002-06
- Healthy foods eaten
- Figure 95: Selected foods eaten, by gender, age, region and
socio-economic group, 7-16s, 2002-06
- The Consumer 4 - Out of home food eating habits
- Figure 96: 7-10-year-olds who visit burger bars and pizza places, by
demographic sub-group, 2006
- Figure 97: 7-10-year-olds who visit burger bars and pizza places, 2002-06
- Fast food places and pizza places
- Figure 98: 11-16-year-olds who visit fast food places and pizza places,
2002-06
- Figure 99: 11-16-year-olds who visit fast food places and pizza places,
by demographic sub-group, 2006
- The Consumer 5 - Food Cluster Analysis - 11-16s
- Figure 100: Cluster groups by demographic sub-group, 2006
- Figure 101: Cluster groups by lifestyle statements, 2006
- Figure 102: Cluster groups by consumption of various foods/snacks,
11-16-year-olds, 2006
- Figure 103: Cluster groups by frequency of consumption and who buys
most, for selected foods/snacks, 11-16-year-olds, 2006
- Figure 104: Cluster groups by foods eaten and liked best,
11-16-year-olds, 2006
- Figure 105: Cluster groups by consumption of various drinks,
11-16-year-olds, 2006
- Figure 106: Cluster groups by frequency of consumption and who buys
most, for selected drinks, 11-16-year-olds, 2006
- Figure 107: Cluster groups by overeating, obesity and anorexia, bulimia,
close friends involved, other people of their age involved and most common
among young people of their age), 11-16-year-olds, 2006
- Figure 108: Cluster groups by satellite/cable/digital TV viewing and
playing of computer games consoles/hand held games, 2006
- Figure 109: 11-16-year-olds who visit fast food places and pizza places,
by cluster groups, 2006
- Figure 110: Cluster groups by total amount of money received in a week,
11-14s, 2006
- Figure 111: Cluster groups by total amount of money received in a month,
15-16s, 2006
- Consumer 6 - Parental attitudes
- Weight perception
- Figure 112: Concern about levels of own weight, by detailed demographics
- Figure 113: Levels of concern with childhood obesity, February 2007
- The Consumer 7 - Attitudes to childhood obesity
- Figure 114: Attitudes towards childhood obesity, by detailed
demographics, February 2007
|
Related Report
|
View Cart
