Abstract
There are two main issues that shape the focus of this report: a potential increase in customer churn and maximising per customer profitability. While the current account market has not traditionally experienced high levels of customer churn, the fact remains that best buy tables and aggregator sites now make it very easy for consumers to compare products. Given the high base rate environment, Mintel predicts that more consumers may be keen to secure a competitive rate of interest in their current account. However, in light of the current economic climate, consumers will be less keen to borrow - which will present some cross-selling challenges for providers.
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