Report: PC Retailing - France

Market in Brief
The future
Market size & performance
Market leaders
Consumer behaviour
Report Scope
PC retailers' sales
Abbreviations
Technical notes
Definitions
Currencies
- Figure 1: Exchange rates: National currencies against the Euro, 2003-06
Country codes
VAT
- Figure 2: Europe: Standard VAT rates, 2006
Other abbreviations
Broader Market Environment
Population ageing
- Figure 3: France: Population trends, 2002-06
- Figure 4: France: Population, by age group, 2006
Economy in trouble
- Figure 5: France: Gross domestic product, 1995-2006
Inflation
- Figure 6: France: Consumer price inflation, 1998-2006
- Figure 7: France: Consumer price inflation index, PCs etc., 2000-06
PC hardware penetration
- Figure 8: France: PC ownership by gender and age, 2006
- Figure 9: France: PC ownership by income bracket, 2006
- Figure 10: France: Ownership of PC peripherals, 2002 and 2006
Market in Context
Key Points
Consumer spending on audio-visual, photo and information processing equipment
- Figure 11: France: Consumer spending on leisure & culture, 2001-05
- Figure 12: France: Consumer spending on selected products, index, 2001-05
PC vs. home appliances and telecoms
- Figure 13: France: Spending on home appliances & technology, 2001-05
Market Size and Forecast
Key points
- Figure 14: France: Consumer spending on information processing equipment, forecast, 2001-11
- Figure 15: France: Consumer spending on information processing equipment spending and retail sales, indexed growth, 2001-11
Sector size & forecasts
Economic outlook
Computer retailers' prospects
Retail sales forecasts
- Figure 16: France: Miscellaneous specialists sales, 2002-12
- Figure 17: France: Miscellaneous specialists' sales as % of all retail sales, 2002-12
European Consumer Context
Computer ownership
- Figure 18: GB, France, Spain and Germany: Computer ownership in the home, 2006
Peripherals ownership
- Figure 19: GB, France, Spain and Germany: Peripherals ownership in the home, 2006
- Figure 20: GB, France, Spain and Germany: Peripherals ownership in the home, 2006
Main user
- Figure 21: Europe: Main user in the home, GB, France, Spain and Germany, 2006
Main uses
- Figure 22: Europe: Main use in the home, GB, France, Spain and Germany, 2006
- Figure 23: Europe: Main use in the home, GB, France, Spain and Germany, 2006
Broadband access
- Figure 24: Europe: Share of households with broadband Internet access, 2006
Most important factors when choosing a home computer
- Figure 25: Germany and GB: Five most important factors when choosing a home computer, 2006
- Figure 26: Spain and France: Five most important factors when choosing a home computer, 2006
The Consumer -- Where People Shop?
Hypermarkets are the largest channel
PC specialists
Electricals stores
Fnac
- Figure 27: France: Outlet where personal computer purchased, May 2007
Where people shop -- by age
- Figure 28: France: Outlet where personal computer purchased, by age group, May 2007
Fnac has a younger age profile
Hypermarkets appeal to older consumers
PC specialists somewhere in the middle
Where people shop -- by income band
- Figure 29: France: Outlet where personal computer purchased, by income group, May 2007
- Figure 30: France: Outlet where personal computer purchased, May 2007
Retail Competitor Analysis
DSGi to pull the plug on PC City
Surcouf the largest specialist
Fnac
Hypermarkets
Buying groups
- Figure 31: France: Leading PC retailers estimated PC retail sales, 2006
Market shares
- Figure 32: France: Leading retailers of PCs, market shares, 2006
Retailer Profiles
Boulanger
Strategic evaluation
Background
Financial performance
- Figure 33: Boulanger: Group financial performance, 2002-06
Store portfolio
- Figure 34: Boulanger: Outlet data, 2002-06
Boulanger
Electro Dépõt
Retail offering
Market positioning
Brands
Product offer
Advertising & marketing
e-commerce & home shopping
Dell B2C Retail Europe
Strategic evaluation
Background
Dell founded in 1984
The Dell model
Alienware acquisition
Financial performance
- Figure 35: Dell EMEA: Financial performance, 2001/02-2005/06
- Figure 36: Dell B2C Retail Europe: Estimated retail sales, 2001/02-2005/06
Store portfolio
Retail offering
Market positioning
Product offer
- Figure 37: Dell Global: Product breakdown, 2005
- Figure 38: Dell Global: Product breakdown by category, 2001/02-2005/06
Pricing
Advertising & marketing
e-commerce & home shopping
DSG International (PC World/PC City)
Strategic evaluation
Background
Financial performance
- Figure 39: DSG International: Group financial performance and outlet data, 2001/02-2006/07
- Figure 40: DSG International: Computing division financial performance and outlet data, 2001/02-2006/07
PC World
- Figure 41: PC World and PC World Business: Sales and operating profit, 2001/02-2006/07
PC City
Figure 42: PC City: Financial performance, 2001/02-2006/07
Dixons Ireland
- Figure 43: Dixons Ireland: Financial performance, 2001/02-2006/07
Selected electricals operations
- Figure 44: Currys and UniEuro: Financial performance, 2001/02-2006/07
Store portfolio
PC World
- Figure 45: PC World: Outlet data, 2001/02-2006/07
PC City
- Figure 46: PC City: Stores and sales area, 2002/03-2006/07
Ireland
- Figure 47: Dixons Ireland: Outlet data, 2001/02-2006/07
Selected electricals operations
- Figure 48: Currys and UniEuro: Outlet data, 2001/02-2006/07
Store environment
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Fnac
Strategic evaluation
Background
Fnac -- a French institution
International expansion
Moving out of town
Financial performance
- Figure 49: Fnac: Fnac growth in domestic vs. international sales, 2002-06
France
- Figure 50: Fnac: Group financial performance, 2002-06
International
- Figure 51: Fnac: Sales by country, 2006
PC retailing
- Figure 52: Fnac: Estimated PC retail sales, 2002-06
Store portfolio
- Figure 53: Fnac: Potential for store openings, May 2007
- Figure 54: Fnac: Outlet data, 2002-06
Retail offering
Product offer
- Figure 55: Fnac: Sales by major product category, 2006
- igure 56: Fnac: Product breakdown by major category, 2002-06
Pricing & operational issues
e-commerce & home shopping
Kesa Electricals
Strategic evaluation
Background
Financial performance
- Figure 57: Kesa Electricals: Group financial performance, 2002/03-2006/07
Store portfolio
- Figure 58: Kesa Electricals: Outlet data, 2002/03-2006/07
Retail offering
Market positioning
Brands
Product offer
- Figure 59: Kesa Electricals' , product mix, 2002/03
Pricing
e-commerce & home shopping
- Figure 60: Kesa Electronics, country-by-country affiliated websites, 2007
Media Markt/Saturn
- Figure 61: Media Markt/Saturn: Sales as share of electricals specialists in Europe, 2002-06
- Figure 62: Media Markt/Saturn (Germany): Sales as share of electricals specialists in Germany, 2002-06
- Figure 63: Media Markt/Saturn (Italy): Sales as share of electricals specialists in Italy, 2002-06
- Figure 64: Media Markt/Saturn (Spain): Sales as share of electricals specialists in Spain, 2002-06
- Figure 65: Media Markt/Saturn (Netherlands): Sales as share of electricals specialists in Netherlands, 2002-06
- Figure 66: Media Markt/Saturn (Austria): Sales as share of electricals specialists in Austria, 2002-06
- Figure 67: Media Markt/Saturn (France): Sales as share of electricals specialists in France, 2002-06
Strategic evaluation
Background
METRO Group
Financial performance
- Figure 68: Media Markt/Saturn: financial performance, 2002-06
2006 results
- Figure 69: Media-Saturn: Germany, Western Europe & Eastern Europe -- share of sales, 2002-06
Store portfolio
- Figure 70: Media Markt/Saturn: Outlet data by country, 2002-06
- Figure 71: Media Markt/Saturn: Sales per outlet by country, 2002-06
Retail offering
Market positioning and customer profile
Brands
Product offer
- Figure 72: Media Markt/Saturn: product mix, 2003
Pricing and advertising
Customer services
Operational issues
e-commerce & home shopping

PC Retailing - France - July 2007

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