PC Retailing - Italy - July 2007

Table of Contents

• Market in Brief
• The future
• Market size and performance
• Market leaders
• Report Scope
• PC retailers' sales
• Abbreviations
• Technical notes
• Definitions
• Currencies
  • Figure 1: Exchange rates: National currencies against the Euro, 2003-06
• Country codes
• VAT
  • Figure 2: Europe: Standard VAT rates, 2006
• Other abbreviations
• Broader Market Environment
• Struggling economy
• Inflation continues downward trend...
  • Figure 3: Italy: Consumer price inflation, 2002-06
• ...but GDP finally moves upwards
  • Figure 4: Italy: Gross domestic product, 1995-2006
  • Figure 5: Italy: Consumer spending, 1996-2006
• Ageing population
  • Figure 6: Italy: Total population, 2002-06
  • Figure 7: Italy: Population by age, 2006
• Personal computer ownership
  • Figure 8: Italy: Household PC ownership, by geographic region, 2004
  • Figure 9: Italy: Household PC ownership, 2001-04
  • Figure 10: Italy: Average spent by consumer who bought selected durable goods, 2003 and 2004
  • Figure 11: Italy: Average spent by consumers who bought selected durable goods, 2000-04
• Market in Context
• Key Points
• Consumer spending on audio-visual, photo, computers and accessories
  • Figure 12: Italy: Consumer spending on recreation & culture, 2002-06
• PCs in the wider context
  • Figure 13: Italy: Spending on home appliances & technology, 2002-06
• Market Size and Forecast
• Future
  • Figure 14: Italy: Estimated consumer spending on information processing equipment, forecast, 2001-11
  • Figure 15: Italy: Relative performance of estimated consumer spending on information processing equipment & all retail sales, 2001-11
• Past
• Sector Size and Forecast
• Future
• Past
  • Figure 16: Italy: Retail sales, 2002-12
  • Figure 17: Italy: Other miscellaneous specialist retailers as % of all retail sales, 2002-12
• The Consumer -- Where They Shop
• Where people buy
  • Figure 18: Italy: Outlet where personal computer purchased, May 2007
• Who buys where
• Age
  • Figure 19: Italy: Personal computer purchased at electricals store, by age group, May 2007
  • Figure 20: Italy: Personal computer purchased at specialist store, by age group, May 2007
  • Figure 21: Italy: Outlet where personal computer purchased, by household income and age, May 2007
  • Figure 22: Italy: Outlet where personal computer purchased, May 2007
• Retail Competitor Analysis
  • Figure 23: Italy: Leading PC retailers, 2006
• Market shares
  • Figure 24: Italy: Leading retailers of PCs, market shares, 2006
• Retailer Profiles
• CDC Computer Discount
• Strategic evaluation
• Background
• Financial performance
  • Figure 25: CDC Computer Discount: Group financial performance, 2002-06
• Store portfolio
  • Figure 26: CDC Computer Discount: Outlet data, 2002-06
  • Figure 27: CDC Computer Discount: Group operations, 2006
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• e-commerce & home shopping
  • Figure 28: CDC Computer Discount: Group websites, 2007
• G.r.e.
• Background
• Financial performance
  • Figure 29: GRE: Estimated group financial performance, 2002-06
• Store portfolio
• Figure 30: GRE: Outlet data, 2001-06
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• e-commerce & home shopping
• Media Markt/Saturn
  • Figure 31: Media Markt/Saturn: Sales as share of electricals specialists in Europe, 2002-06
  • Figure 32: Media Markt/Saturn (Germany): Sales as share of electricals specialists in Germany, 2002-06
  • Figure 33: Media Markt/Saturn (Italy): Sales as share of electricals specialists in Italy, 2002-06
  • Figure 34: Media Markt/Saturn (Spain): Sales as share of electricals specialists in Spain, 2002-06
  • Figure 35: Media Markt/Saturn (Netherlands): Sales as share of electricals specialists in Netherlands, 2002-06
  • Figure 36: Media Markt/Saturn (Austria): Sales as share of electricals specialists in Austria, 2002-06
• Figure 37: Media Markt/Saturn (France): Sales as share of electricals specialists in France, 2002-06
• Strategic evaluation
• Background
• METRO Group
• Financial performance
  • Figure 38: Media Markt/Saturn: financial performance, 2002-06
• 2006 results
  • Figure 39: Media-Saturn: Germany, Western Europe & Eastern Europe -- share of sales, 2002-06
• Store portfolio
  • Figure 40: Media Markt/Saturn: Outlet data by country, 2002-06
  • Figure 41: Media Markt/Saturn: Sales per outlet by country, 2002-06
• Retail offering
• Market positioning and customer profile
• Brands
• Product offer
  • Figure 42: Media Markt/Saturn: product mix, 2003
• Pricing and advertising
• Customer services
• Operational issues
• e-commerce & home shopping