PC Retailing - Spain - July 2007

Table of Contents

• Market in Brief
• The future
• Market size and performance
• Consumer behaviour
• Market leaders
• Report Scope
• PC retailers' sales
• Abbreviations
• Technical notes
• Definitions
• Currencies
  • Figure 1: Exchange rates: National currencies against the Euro, 2003-06
• Country codes
• VAT
  • Figure 2: Europe: Standard VAT rates, 2006
• Other abbreviations
• Broader Market Environment
• Growing and greying population
  • Figure 3: Spain: Population trends, 2002-06
  • Figure 4: Spain: Population, by age group, 2002, 2006 and 2010
• Computer ownership
  • Figure 5: Spain: Computer ownership, 2004-06
• Why not?
  • Figure 7: Spain: Reasons for households for not having Internet access, by size of household, H2 2006
  • Figure 8: Spain: Reasons for households not having Internet access, change, percentage points, H1 2005-H2 2006
• Few silver surfers in Spain?
  • Figure 9: Spain: Computer ownership, by age group, March 2006
• Not a commodity yet
  • Figure 10: Spain: Computer ownership, by income group, March 2006
  • Figure 11: Spain: Home computer peripherals/hardware, ownership, 2002-06
• Computer usage
  • Figure 12: Spain: What home computer is used for, 2002-06
  • Figure 13: Spain: What home computer is used for, top six, 2002 and 2006
• The effect of the Internet?
  • Figure 14: Spain: Internet penetration, 2000-05
  • Figure 15: Spain: Five most important factors when choosing a home computer, 2002 and 2006
  • Figure 16: Spain: Most important factor when choosing a home computer, 2002-06
• Steady economic growth
  • Figure 17: Spain: Gross domestic product, 1996-2006
• Unemployment to fall
• The Market in Context
• Robust growth in all spending
  • Figure 18: Spain: Household consumer expenditure, 1995-2006
• Computers see heavy price deflation
  • Figure 19: Spain: Consumer spending selected categories of goods, 2001-05
  • Figure 20: Spain: Consumer price index for selected goods, 2001-06
• Limited interest
  • Figure 21: Spain: Index of growth of consumer spending in selected topline categories, 2001-05
• Traditional leisure preferred
  • Figure 22: Spain: Index of growth of consumer spending in selected recreational categories, 2001-05
• Weak in the wider context
  • Figure 23: Spain: Index of growth of consumer spending in selected categories, 2001-05
• Market Size and Forecast
• Key points
• Future
  • Figure 24: Growth in the market for information processing equipment and all retail sales, Index, 2001-11
  • Figure 25: Spain: Market size of information processing equipment, by value, 2001-11
• Past
  • Figure 26: Market size of information processing equipment, by value, 2001-07
• Sector Size and Forecast
• Economic outlook
• Computer retailers' prospects
• Retail sales forecasts
  • Figure 27: Spain: Retail sales, 2002-12
  • Figure 28: Spain: Other miscellaneous specialist retailers as % all retail sales, 2002-12
• Past
• European Consumer Context
• Computer ownership
  • Figure 29: GB, France, Spain and Germany: Computer ownership in the home, 2006
• Peripherals ownership
  • Figure 30: GB, France, Spain and Germany: Peripherals ownership in the home, 2006
  • Figure 31: GB, France, Spain and Germany: Peripherals ownership in the home, 2006
• Main user
  • Figure 32: Europe: Main user in the home, GB, France, Spain and Germany, 2006
• Main uses
  • Figure 33: Europe: Main use in the home, GB, France, Spain and Germany, 2006
  • Figure 34: Europe: Main use in the home, GB, France, Spain and Germany, 2006
• Broadband access
  • Figure 35: Europe: Share of households with broadband Internet access, 2006
• Most important factors when choosing a home computer
  • Figure 36: Germany and GB: Five most important factors when choosing a home computer, 2006
  • Figure 37: Spain and France: Five most important factors when choosing a home computer, 2006
• The Consumer -- Where They Shop
• Where people buy
  • Figure 38: Spain: Outlet where personal computer purchased, June 2007
• Who buys where
  • Figure 39: Spain: Personal computer purchased at electricals store, by age group, June 2007
  • Figure 40: Spain: Personal computer purchased at specialist store, by age group, June 2007
  • Figure 41: Spain: Personal computer purchased at electricals store, by Internet usage experience, June 2007
  • Figure 42: Spain: Personal computer purchased at specialist store, by Internet usage experience, June 2007
  • Figure 43: Spain: Personal computer purchased at super/hypermarket, by Internet usage experience, June 2007
  • Figure 44: Spain: Where personal computer purchased, by demographics, June 2007
• Retail Competitor Analysis
• Electricals retailers
• Computing specialists
• Other non-specialists
  • Figure 45: Spain: Leading retailers selling PCs, 2006/07
• Market shares
  • Figure 46: Spain: Leading PC retailers' market shares, 2006/07
• Retailer Profiles
• Boulanger
• Strategic evaluation
• Background
• Financial performance
  • Figure 47: Boulanger: Group financial performance, 2002-06
• Store portfolio
  • Figure 48: Boulanger: Outlet data, 2002-06
• Boulanger
• Electro Dépõt
• Retail offering
• Market positioning
• Brands
• Product offer
• Advertising & marketing
• e-commerce & home shopping
• DSG International (PC World/PC City)
• Strategic evaluation
• Background
• Financial performance
  • Figure 49: DSG International: Group financial performance and outlet data, 2001/02-2006/07
  • Figure 50: DSG International: Computing division financial performance and outlet data, 2001/02-2006/07
• PC World
  • Figure 51: PC World and PC World Business: Sales and operating profit, 2001/02-2006/07
• PC City
  • Figure 52: PC City: Financial performance, 2001/02-2006/07
• Dixons Ireland
  • Figure 53: Dixons Ireland: Financial performance, 2001/02-2006/07
• Selected electricals operations
  • Figure 54: Currys and UniEuro: Financial performance, 2001/02-2006/07
• Store portfolio
• PC World
  • Figure 55: PC World: Outlet data, 2001/02-2006/07
• PC City
  • Figure 56: PC City: Stores and sales area, 2002/03-2006/07
• Ireland
  • Figure 57: Dixons Ireland: Outlet data, 2001/02-2006/07
• Selected electricals operations
  • Figure 58: Currys and UniEuro: Outlet data, 2001/02-2006/07
• Store environment
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Operational issues
• Dell B2C Retail Europe
• Strategic evaluation
• Background
• Dell founded in 1984
• The Dell model
• Alienware acquisition
• Financial performance
  • Figure 59: Dell EMEA: Financial performance, 2001/02-2005/06
  • Figure 60: Dell B2C Retail Europe: Estimated retail sales, 2001/02-2005/06
• Store portfolio
• Retail offering
• Market positioning
• Product offer
  • Figure 61: Dell Global: Product breakdown, 2005
  • Figure 62: Dell Global: Product breakdown by category, 2001/02-2005/06
• Pricing
• Advertising & marketing
• e-commerce & home shopping
• Fnac
• Strategic evaluation
• Background
• Fnac -- a French institution
• International expansion
• Moving out of town
• Financial performance
  • Figure 63: Fnac: Fnac growth in domestic vs. international sales, 2002-06
• France
  • Figure 64: Fnac: Group financial performance, 2002-06
• International
  • Figure 65: Fnac: Sales by country, 2006
• PC retailing
  • Figure 66: Fnac: Estimated PC retail sales, 2002-06
• Store portfolio
  • Figure 67: Fnac: Potential for store openings, May 2007
  • Figure 68: Fnac: Outlet data, 2002-06
• Retail offering
• Product offer
  • Figure 69: Fnac: Sales by major product category, 2006
  • Figure 70: Fnac: Product breakdown by major category, 2002-06
• Pricing & operational issues
• e-commerce & home shopping
• Media Markt/Saturn
  • Figure 71: Media Markt/Saturn: Sales as share of electricals specialists in Europe, 2002-06
  • Figure 72: Media Markt/Saturn (Germany): Sales as share of electricals specialists in Germany, 2002-06
  • Figure 73: Media Markt/Saturn (Italy): Sales as share of electricals specialists in Italy, 2002-06
  • Figure 74: Media Markt/Saturn (Spain): Sales as share of electricals specialists in Spain, 2002-06
  • Figure 75: Media Markt/Saturn (Netherlands): Sales as share of electricals specialists in Netherlands, 2002-06
  • Figure 76: Media Markt/Saturn (Austria): Sales as share of electricals specialists in Austria, 2002-06
  • Figure 77: Media Markt/Saturn (France): Sales as share of electricals specialists in France, 2002-06
• Strategic evaluation
• Background
• METRO Group
• Financial performance
  • Figure 78: Media Markt/Saturn: financial performance, 2002-06
• 2006 results
  • Figure 79: Media-Saturn: Germany, Western Europe & Eastern Europe -- share of sales, 2002-06
• Store portfolio
  • Figure 80: Media Markt/Saturn: Outlet data by country, 2002-06
  • Figure 81: Media Markt/Saturn: Sales per outlet by country, 2002-06
• Retail offering
• Market positioning and customer profile
• Brands
• Product offer
  • Figure 82: Media Markt/Saturn: product mix, 2003
• Pricing and advertising
• Customer services
• Operational issues
• e-commerce & home shopping
• PC Box/Beep
• Strategic evaluation
• Background
• Financial performance
  • Figure 83: Sistac: Sales performance, 2001-06
• Store portfolio
  • Figure 84: PC Box: Outlet development, 2003-06
• Retail offering
• Market positioning and customer profile
• Brands
• Product offer
• Pricing
• e-commerce & home shopping