Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Highlights
- Flat sales of dress and casual shoes reflect lower price points
- Baby Boomers will boost sales as they seek out technology-driven
comfortable shoes
- High-end segment strong, but consumers increasingly price-conscious
- Family shoe store suppliers stepping up offerings, higher-end department
stores do well, and online retailers just starting to find a niche
- Some retailers and manufacturers experimenting with advertising and
promotion
- Women are equal-opportunity shoe shoppers, with purchases spread among
retailers
- Buying shoes as a treat or indulgence...
- ...but casual and comfort is also key
- A continuing love affair with shoes for women
- Forecast and future trends
- Market Drivers and Future Trends
- Introduction
- Aging population
- Figure 1: U.S. female population, by age, 2002-12
- Figure 2: Generations, 2002-12
- Orthopedic selections
- Online retailing makes shoe shopping a breeze
- Black and Hispanic women grow the market
- Figure 3: Population of females, by age, by race and Hispanic origin,
2007
- Hispanics fuel most recent trends
- The conspicuous consumer, and the bargain hunter
- Figure 4: Median household income, 2003 and 2004
- Aspirational trends
- Luxury trends
- An eco-friendly enclave
- Figure 5: Frequency of buying green products, August 2006
- Market Size and Trends
- Total U.S. retail women' s footwear sales
- Figure 6: Total U.S. retail sales of all women' s shoes, at current and
constant prices, 2002-07
- Market Segmentation
- Sales of dress and casual footwear
- Figure 7: Total U.S. retail sales of women' s dress and casual shoes
(excluding athletic and rugged shoes), at current and constant prices,
2002-07
- Sales of athletic and rugged footwear
- Figure 8: Total U.S. retail sales of women' s athletic and rugged shoes
(excluding dress/casual shoes), at current and constant prices, 2002-07
- Supply Structure
- Overview
- The luxury market
- A market for nostalgia?
- Advertising and Promotion
- Overview
- Macy' s
- Figure 9: TV ad: Macy' s has more styles
- Dansko
- DSW
- Zappos.com
- Figure 10: TV ad: Zappos.com' s focus on customer service
- Chernin' s Shoe Outlet
- Figure 11: TV ad: Chernin' s has inexpensive shoes
- Candie' s
- Figure 12: TV ad: "Glamorous"
- Nina
- Retail Distribution
- Introduction
- Figure 13: Where women purchased shoes in the past year, by retailer
type, March 2007
- Figure 14: Sales of women' s dress and casual footwear, by type of
retailer, 2005 and 2007
- Shoe stores
- Figure 15: Shoe store sales of women' s dress and casual footwear, at
current and constant prices, 2002-07
- Shoe stores by type of retailer
- Figure 16: Shoe store sales of women' s dress and casual footwear, by
type of retailer, 2005 and 2007
- Department stores
- Figure 17: Department store sales of women' s dress and casual footwear,
- Clothing stores
- Figure 18: Clothing store sales of women' s dress and casual footwear, at
current and constant prices, 2002-07
- Discount stores, superstores, warehouse clubs, and other
- Figure 19: Sales of women' s dress and casual footwear at discount
stores, warehouse clubs, and online retailers, at current and constant
prices, 2002-07
- The Consumer
- Introduction
- Summary
- Recent purchase of women' s footwear
- Figure 20: Women' s footwear purchases in the past 12 months, March 2007
- Figure 21: Women' s footwear purchases in the past 12 months, by age,
March 2007
- Figure 22: Women' s footwear purchases in the past 12 months, by
household income, March 2007
- Figure 23: Women' s footwear purchases in the past 12 months, by region,
March 2007
- Number of shoes purchased
- Figure 24: Number of pairs of shoes purchased in the past 12 months
(non-athletic), January-October 2006
- Figure 25: Number of pairs of shoes purchased in the past 12 months
(non-athletic), by age, January-October 2006
- Figure 26: Number of pairs of shoes purchased in the past 12 months
(non-athletic), by race/ethnicity, January-October 2006
- Where last pair of shoes were purchased
- Figure 27: Where shoes were purchased in the past year, by age, March
2007
- Figure 28: Where shoes were purchased in the past year, by household
income, March 2007
- Figure 29: Where shoes were purchased in the past year, by
race/ethnicity, March 2007
- Figure 30: Where shoes were purchased in the past year, by region, March
2007
- Why footwear was purchased
- Figure 31: Reason for purchasing shoes, March 2007
- Figure 32: Reason for purchasing shoes, by age, March 2007
- Figure 33: Reason for purchasing shoes, by household income, March 2007
- Figure 34: Reason for purchasing shoes, by race/ethnicity, March 2007
- Figure 35: Reason for purchasing shoes, by region, March 2007
- Attitudes towards footwear shopping and shopping habits
- Figure 36: Attitudes towards shoe shopping, March 2007
- Figure 37: Attitudes towards shoe shopping, by age, March 2007
- Figure 38: Attitudes towards shoe shopping, by race/ethnicity, March 2007
- Figure 39: Attitudes towards shoe shopping, by region, March 2007
- The Teen Consumer
- Summary
- Teen purchase patterns for shoes
- Figure 40: Types of shoes purchased in the past 12 months,
January-October 2006
- Figure 41: Types of shoes purchased in the past 12 months, by age,
January-October 2006
- Figure 42: Number of pairs of shoes purchased in the past 12 months,
January-October 2006
- Figure 43: Number of pairs of shoes purchased in the past 12 months, by
age group, January-October 2006
- Where teens purchase shoes
- Figure 44: Shoe shops frequented, January-October 2006
- Figure 45: Shoe shops frequented, by age, January-October 2006
- Figure 46: Shoe shops frequented, by race/ethnicity, January-October 2006
- Department or discount store purchases
- Figure 47: Department store purchases, by teen age groups,
January-October 2006
- Forecast
- Market forecast
- Women' s shoes
- Figure 48: Forecast of total U.S. sales of women' s shoes, at current and
constant prices, 2007-12
- Forecast factors
- Appendix: Trade Associations
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