Report: Women's Fragrances - France

Issues in the Market
Keeping fragrance fresh
Definition
Consumer research
Abbreviations
Market in Brief
The cost of smelling good continues to rise
Fragrance weathers the economic storm
France is the home of fragrance
Quality wins out over quantity
NPD an article of faith...
... but the industry frets about its image
The biggest get even bigger
Fragrance usage is virtually universal
And the scent of a woman is a personal thing
Internal Market Environment
Key Points
Spend on fragrance compared to other C&T
- Figure 1: French sales of C&T, at manufacturers' prices, 2004-06
Building fragrance brands in skincare and cosmetics
Less competition from cheaper scents
Trends towards "expensive fragrances"
- Figure 2: Attitudes towards "expensive fragrances", 2002-06
The importance of fragrance
Broader Market Environment
Key Points
Fragrance is an essential purchase
- Figure 3: Trends in French PDI, consumer expenditure and GDP, at current prices, 2001-11
A greying population -- good news for classic scents
- Figure 4: Trends in French adult female population, by age, 2002-12
Sisters are buying it for themselves
- Figure 5: Trends in French employment, 2000-05
- Figure 6: Female participation in the workforce, by age and country, 2005
REACH is adopted
Packaging guidelines for product safety
Who' s Innovating?
Key Points
Attracting new users through flankers
France is the most active country for new fragrance launches
- Figure 7: NPD in women' s fragrances, major markets, year to May 2007
- Figure 8: NPD in women' s fragrances, by most prominent manufacturer, year to May 2007
The genuinely new...
...and the reincarnated
Seasonal limited editions
Eau fraÎche -- the light alternative
Range extensions
Licensed and celebrity fragrances
Packaging
Fragrance ' sets'
Fragrance Duos -- more than unisex
New textures
Market Size and Forecast
Key Points
- Figure 9: French retail value sales of women' s fragrances, at current and constant prices, 2002-12
- Figure 10: Retail value sales of fragrances and per capita spend, by country, 2007
High prices tend to reduce volume usage
A fine balance between price and cachet
Prospects
Factors behind Mintel' s growth forecasts
Segment Performance
Key Points
- Figure 11: French retail value sales of women' s fragrances, by type, 2002-07
Market Share
Key Points
French company L' Oréal is in top spot
- Figure 12: Manufacturers' value shares of women' s fragrances, 2005-07
Eau Jeune is the leading mass-market eau de toilette
- Figure 13: Brands' retail value shares of eaux de toilette, 2005-07
Premium EdPs is more fragmented
- Figure 14: Brands' retail value shares of eaux de parfum, 2005-07
Companies and Products
L' Oréal
Coty
LVMH
Yves Saint Laurent SA/Gucci Group
Yves Rocher
Clarins SA
Brand Communication and Promotion
Key points
- Figure 15: Main monitored media advertising spend on women' s fragrances, Top 20 brands, France, 2006
Channels to Market
Key Points
- Figure 16: French retail value sales of women' s fragrances, by outlet type, 2005-07
Selective sector maintains position
- Figure 17: Leading french cosmetics and perfumery chains, by number of outlets, 2006
Fragrance purchase seen as a luxury buying experience
Consumer -- Pan-European Overview
Key Points
- Figure 18: Penetration and frequency of using fragrances, by women, by country, 2006
Consumer -- Trends in Fragrance use in France
Key Points
- Figure 19: Trends in penetration and frequency of using fragrances, by type, by women, 2001-06
Consumer -- Who Uses?
Key Points
Two peaks in usage by age
Fragrance use is also driven by affluence
Employment is a very strong driver of fragrance use
- Figure 20: Penetration and frequency of using perfume/eau de toilette, by women, by demographic sub-group, 2006
Consumer -- Attitudes Towards Personal Appearance
Key points
Fragrance is integral to high C&T spenders
- Figure 21: Usage of fragrances by attitudes to personal appearance, women, 2006

Women's Fragrances - France - August 2007

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