Abstract
Sales of oral beauty supplements accelerated between 2000 and 2006 at an average annual growth rate of 17.0% across Europe. In contrast the UK market is a virgin market, but has good growth potential. In comparison to the size of the beauty market, the beauty supplement market is still undeveloped. As the population' s median age increases, this market will expand as more consumers become convinced of the benefits of seeking beauty from nutrients and become aware of the products' efficacy.
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