Abstract
A culture of short-termism - particularly among the younger generation - has prevailed during this extended economic boom across much of Ireland and the UK. Consumers appear much more content to ride the debt rollercoaster in an effort to enhance their immediate quality of life and this impulsive desire has fostered a ‘buy now pay later’ mentality.
The market for credit cards in Ireland was last examined by Mintel in March 2005. Since then, market growth has continued, on the back of a rise in the number of Irish consumers with a credit card in their name and the rising value of transactions undertaken.
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