Table of Contents
- Scope and ThemesWhat you need to know
- Definition
- Resources used for Consumer sections
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- The bottom line
- Setting the stage
- Positive factors to growth
- Coffee use on the upswing
- Drive-through service meets commuting and convenience needs
- Increasing retail distribution presence
- Positive trends among 18-34s
- Quick service and convenience of location a huge draw
- Social factor provides opportunity
- Challenges and opportunities
- Chasing Starbucks
- QSR competition
- Striking the food and beverage balance
- The plight of the independent
- Cross-selling the high-frequency visitor
- Market Drivers
- Trend toward premium coffee consumption continues
- Figure 1: U.S. retail sales of coffee through FDM* and systemwide sales
of coffeehouses, 2001-06
- Figure 2: Consumption of specialty coffee among adults, 2000-06
- Figure 3: Reasons for drinking more coffee, July 2007
- Traditional restaurant segment lines are blurring as competition heats up
- QSRs
- Figure 4: Places coffee was drunk or bought in the last month, August
2007
- Fast casual
- Convenience stores
- Figure 5: Number of convenience stores, 2001-06
- Beyond breakfast: expanding menus means more competition for later-day
snacks and meals
- Drive-throughs cater to on-the-go lifestyles
- Figure 6: Commutes times in the U.S., 1990 and 2000
- Expanded distribution of products garners more brand attention
- Usage among 18-34s on the rise
- Figure 7: How coffeehouses are used, by age, August 2007
- Market Size and Trends
- Figure 8: U.S. retail sales at coffeehouses and donut shops, at current
and constant prices, 2004-06
- Trends
- Socializing a strong component of coffeehouse experience
- Figure 9: How coffeehouses are used and reasons for visiting, pertaining
to extended stays, August 2007
- Wi-Fi access
- Better-for-you (BFY) offerings
- Revolving/seasonal drink specials
- Reloadable cards
- Coffee with a conscience
- Market Segmentation
- Overview
- Figure 10: U.S. retail sales at coffeehouses and donut shops, 2004 and
2006
- Coffeehouses
- Figure 11: U.S. retail sales at coffeehouses and donut shops, at current
and constant prices, 2004-06
- Donut shops
- Figure 12: U.S. retail sales at coffeehouses and donut shops, at current
and constant prices, 2004-06
- Retail Distribution
- Company/brand sales
- Figure 13: U.S. sales of coffeehouses and donut shops, 2004 and 2006
- Figure 14: Retail foodservice sales estimates of specialty coffee in the
U.S., 2004 and 2006
- Figure 15: U.S. retail coffeehouse units, 2004 and 2006
- Figure 16: U.S. retail donut shop units at top three chains, 2004 and
2006
- Mergers and acquisitions
- Competitive analysis
- Starbucks
- Figure 17: Menu composition for Starbucks, by menu component, Q2 2007
- Brand analysis
- Caribou Coffee
- Figure 18: Menu composition for Caribou Coffee, by menu component, Q2
2007
- Peet' s Coffee & Tea
- Coffee Beanery
- Figure 19: Menu composition for Coffee Beanery, by menu component, Q2
2007
- Dunkin' Donuts
- Figure 20: Menu composition for Dunkin' Donuts, by menu component, Q2
2007
- Krispy Kreme
- Brand analysis
- Tim Hortons
- Figure 21: Menu composition for Tim Hortons, by menu component, Q2 2007
- Small chains and independents
- Figure 22: Coffeehouses and donut shops visited in the past month, and
frequency of visitation in the past month, August 2007
- Advertising and Promotion
- Introduction
- Starbucks
- Dunkin' Donuts
- Figure 23: Dunkin' Donuts advertisement
- Figure 24: Dunkin' Donuts advertisement
- Figure 25: Dunkin' Donuts advertisement
- Caribou Coffee
- Other
- The Consumer: Who Drinks Coffee and Where; Coffeehouse & Donut Shop
Purchases
- Summary
- Who drinks coffee and where
- Coffeehouse & donut shop food and drink purchases
- Branded chains vs. independents
- Usage of coffee
- Figure 26: Personal use of coffee, by key demographics, July 2007
- Where coffee is bought and drunk
- Figure 27: Locations where respondents have had coffee in past month, by
gender, August 2007
- Figure 28: Locations where respondents have had coffee in past month, by
age, August 2007
- Figure 29: Locations where respondents have had coffee in past month, by
household income, August 2007
- Figure 30: Locations where respondents have had coffee in past month, by
race/ethnicity, August 2007
- Figure 31: Locations where respondents have had coffee in past month, by
region, August 2007
- Types of food and drink purchased at coffeehouses and donut shops
- Figure 32: Types of food and drink purchased at coffeehouses and donut
shops, August 2007
- Coffeehouse food and drink
- Figure 33: Types of food and drink purchased at coffeehouses, by gender,
August 2007
- Figure 34: Types of food and drink purchased at coffeehouses, by age,
2007
- Donut shops
- Figure 35: Types of food and drink purchased at donut shops, by gender,
August 2007
- Figure 36: Types of food and drink purchased at donut shops, by age,
August 2007
- Figure 37: Types of food and drink purchased at donut shops, by
race/ethnicity, August 2007
- Branded chains vs. independents
- Figure 38: Coffeehouses and donut shops visited in the past month, and
frequency of visitation in the past month, August 2007
- Figure 39: Coffeehouses and donut shops visited in past month, by
household income, August 2007
- Figure 40: Coffeehouses and donut shops visited in the past month, by
geographic region, August 2007
- Attitudes Towards Coffeehouses & Donut Shops
- Summary
- How coffeehouses are used
- Factors influencing coffeehouse visit
- Attitudes toward coffeehouses
- Attitudes toward donut shops
- Starbucks customers versus independent store customers
- Attitudes toward coffeehouses by frequency of coffee use
- How coffeehouses are used
- Figure 41: How coffeehouses are used, by age, August 2007
- Figure 42: How coffeehouses are used, by race/ethnicity, August 2007
- Figure 43: How coffeehouses are used, by marital status, August 2007
- How coffeehouses are used in relation to the workday
- Figure 44: How coffeehouses are used in relation to the workday, by
presence of children, August 2007
- Figure 45: How coffeehouses are used in relation to the workday, by
region, August 2007
- Factors influencing coffeehouse visit
- Figure 46: Reasons for visiting a coffeehouse, by gender, August 2007
- Figure 47: Reasons for visiting a coffeehouse, by age, August 2007
- Attitudes toward coffeehouses
- Figure 48: Attitudes toward coffeehouses, by gender, August 2007
- Figure 49: Attitudes toward coffeehouses, by age, August 2007
- Figure 50: Attitudes toward coffeehouses, by race/ethnicity, August 2007
- Figure 51: Attitudes toward coffeehouses, by region, August 2007
- Attitudes toward donut shops
- Figure 52: Attitudes toward donut shops, by age, August 2007
- Figure 53: Attitudes toward donut shops, by region, August 2007
- Starbucks customers versus independent store customers
- Figure 54: Types of food and drink purchased at coffeehouses--Starbucks
versus independents, August 2007
- Figure 55: How coffeehouses are used--Starbucks versus independents,
August 2007
- Figure 56: Reasons for visiting a coffeehouse--Starbucks versus
independents, August 2007
- Figure 57: Attitudes toward coffeehouses--Starbucks versus independents,
August 2007
- Figure 58: How coffeehouses are used in relation to the workday, August
2007
- Attitudes toward coffeehouses by frequency of coffee use
- Figure 59: How coffeehouses are used, by frequency of coffee use, August
2007
- Figure 60: Reasons for visiting a coffeehouse, by frequency of coffee
use, August 2007
- Figure 61: Attitudes toward coffeehouses, by frequency of coffee use,
August 2007
- Future and Forecast
- Future trends
- QSR encroachment
- Independent and small chain coffeehouse share to erode
- Expanding menus draw in patrons
- Keeping younger consumers engaged as they age
- Figure 62: Select coffee and beverage use and where purchased, by age,
July 2007
- Market forecast
- Coffeehouses and donut shops
- Figure 63: Forecast of U.S. retail sales at coffeehouses and donut
shops, at current and constant prices, 2007-10
- Figure 64: Forecast U.S. retail sales at coffeehouses and donut shops,
at current and constant prices, 2007-10
- Coffeehouses
- Figure 65: Forecast of U.S. retail sales at coffeehouses, at current and
constant prices, 2007-10
- Donut shops
- Figure 66: Forecast of U.S. retail sales at donut shops, at current and
constant prices, 2007-10
- Forecast factors
- Appendix: Trade Associations
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