Table of Contents
- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Changes in the retail landscape and counterfeit clothing drives the men' s
clothing industry down
- Young men a desirable demographic, the Internet a desirable outlet
- Needs of big & tall market unmet resulting in future growth potential
- Sales flat in men' s clothing market
- Multitasking clothes and innovative fabrics popular trends
- Shirts and bottoms segments account for more than 60% of the market
- Supply structure varied
- Advertising based on masculine appeal
- Clothing specific retailers account for nearly half of all sales
- Consumer purchase and usage habits
- Consumer attitudes
- The future of the men' s clothing market
- Market Drivers
- Changes in the retail landscape negatively impact the apparel industry
- Counterfeiting costs the industry
- Consumers are less reluctant to buy clothing online
- Figure 1: Men who have purchased apparel through alternative channels in
the last 12 months, January-October 2006
- Young men are a desirable demographic
- Figure 2: Respondents agreeing with the statement, "I enjoy clothes
shopping for myself," by age, May 2007
- Figure 3: Respondents agreeing with the statement, "When it comes to my
clothes, brands are important to me," by age, May 2007
- Figure 4: Respondents agreeing with the statement, "I consider myself a
bargain shopper when it comes to my clothes," by age, May 2007
- Figure 5: Respondents agreeing "a lot" with statements describing
attitudes toward apparel, by age, January-October 2006
- Figure 6: Respondents agreeing with the statement, "I seek out and wear
clothing that I feel makes me stand out," by age, May 2007
- Big & Tall men feel (and probably are) neglected
- Figure 7: Prevalence of overweight and obesity among Americans, 1988-2002
- Figure 8: Difficulty in purchasing clothing items by obese males,
January 2007
- Figure 9: Likelihood of changing shopping habits if issues of the obese
are addressed, by gender, January 2007
- A return to casual?
- Market Size and Trends
- Market size
- Figure 10: Total U.S. retail sales of men' s clothing, at current and
constant prices, 2002-07
- Market trends
- Multitasking menswear
- Innovative fabrics
- Incorporating technology
- Environmentally friendly clothes
- A conservative customer, with notable exceptions
- Market Segmentation
- Overview
- Figure 11: Sales of men' s clothing, segmented by type, 2005 and 2007
- Shirts and sweaters
- Figure 12: Sales of shirts and sweaters, at current and constant prices,
2002-07
- Bottoms
- Figure 13: Sales of bottoms, at current and constant prices, 2002-07
- Active sportswear
- Figure 14: Sales of active sportswear, at current and constant prices,
2002-07
- Suits, sportcoats, and tailored jackets
- Figure 15: Sales of suits, sportcoats, and tailored jackets, at current
and constant prices, 2002-07
- Overcoats, jackets, and raincoats
- Figure 16: Sales of overcoats, jackets, and raincoats, at current and
constant prices, 2002-07
- Supply Structure
- Introduction
- Columbia Sportswear Company
- GAP, Inc.
- Levi Strauss & Company
- NIKE, Inc.
- Perry Ellis International, Inc.
- Phillips-Van Heusen Corp.
- Polo Ralph Lauren Corp.
- VF Corp.
- Advertising and Promotion
- Introduction
- Figure 17: Respondents saying they rely on the following sources "very
often," May 2007
- Competitor activity
- Adidas
- Figure 18: Adidas -TV ad: Josün+ 10
- Columbia Sportswear Co.
- Figure 19: Columbia-TV ad: Mixer
- Gap, Inc.
- Figure 20: Gap-TV ad: Peace in the Streets
- Hanesbrands, Inc.
- Figure 21: Hanes-TV ad: Kevin Bacon Perfect T
- Lacoste
- Figure 22: Lacoste-TV ad: Andy Roddick
- Levi Strauss & Co.
- Figure 23: Levi' s-TV commercial: I Walk the Line
- Dockers
- Figure 24: Dockers-TV ad: Work, Weekend, Dress, Golf
- Phillips-Van Heusen
- Figure 25: Van Heusen-TV ad: Opera Music White Shirts
- VF Corp.
- Wrangler
- Figure 26: Wrangler-TV ad: Friends go Camping
- Lee
- Figure 27: Lee Jeans-TV ad: Come See the new Lee
- Williamson-Dickie
- Figure 28: Dickies-TV ad: Hard Working Americans
- Retail Distribution
- Introduction
- Figure 29: U.S. retail sales of men' s clothing, by channel, 2005 and 2007
- Clothing stores
- Figure 30: U.S. sales of men' s clothing through clothing stores, 2002-07
- Department stores
- Figure 31: U.S. sales of men' s clothing through department stores,
2002-07
- Warehouse clubs and supercenters
- Figure 32: U.S. sales of men' s clothing through warehouse clubs and
supercenters, 2002-07
- Discount or mass merchandise department stores
- Figure 33: U.S. sales of men' s clothing through discount or mass
merchandise department stores, 2002-07
- Sporting goods stores
- Figure 34: U.S. sales of men' s clothing through sporting goods stores,
2002-07
- Other retailers
- Figure 35: U.S. sales of men' s clothing through other retailers, 2002-07
- Retail marketing and merchandising
- The Consumer -- Purchase and Usage Habits
- Summary
- Men' s apparel purchase rates
- Key demographics of men who purchase apparel
- Reasons for purchasing apparel
- Types of apparel purchased
- Where apparel is purchased
- Shopping habits and preferences
- Men' s apparel purchase rates
- Figure 36: Incidence of men' s apparel/accessory purchases in the last 12
months, January-October 2006
- Figure 37: Men' s clothing purchase rates among males, May 2007
- Figure 38: Incidence of men' s apparel/accessory purchases in the last 12
months among males, 2002-06
- Key demographics of men who purchase apparel
- Figure 39: Male purchase of men' s clothing/accessories in the last 12
months, by key demographics, January-October 2006
- Figure 40: Males agreeing that "My wife, girlfriend or female friends
shop for my clothes without me" "very often" by age, May 2007
- Figure 41: Incidence of men' s apparel purchasing, by selected cohorts,
January-October 2006
- Reasons for purchasing apparel
- Figure 42: Reasons for buying men' s clothing, May 2007
- Figure 43: Incidence of purchase of men' s clothing for everyday wear vs
for work, by key demographics, May 2007
- Figure 44: Incidence of purchase of men' s clothing for a special
occasion vs going out, by age, May 2007
- Style of clothes worn to work versus everyday wear
- Figure 45: Similarities between work and non-work apparel, May 2007
- Figure 46: Style of clothes at work vs in daily life, by key
demographics, May 2007
- Types of apparel purchased
- Figure 47: Men' s apparel articles purchased in the last 12 months,
January-October 2006
- Figure 48: Incidence of jeans and t-shirt purchasing in the last 12
months, by age and cohort, January-October 2006
- Figure 49: Incidence of workwear purchasing in the last 12 months, by
age, race, and educational attainment, January-October 2006
- Figure 50: Incidence of formalwear purchasing in the last 12 months, by
race/ethnicity, January-October 2006
- Where apparel is purchased
- Figure 51: Stores where men' s clothing is purchased, May 2007
- Figure 52: Incidence of purchasing menswear at Wal-Mart and JCPenny, by
key demographics, May 2007
- Alternative shopping channels
- Figure 53: Men who have purchased apparel through alternative channels
in the last 12 months, January-October 2006
- Shopping habits and preferences
- Figure 54: Attitudes and behavior regarding apparel shopping, May 2007
- Figure 55: Agreement with the statement, "I consider myself a bargain
shopper when it comes to my clothes," by age, May 2007
- Figure 56: Agreement with the statement, "I enjoy clothes shopping for
myself," by age and race/ethnicity, May 2007
- Figure 57: Agreement with the statement, "When it comes to my clothes,
brands are important to me," by key demographics, May 2007
- The Consumer -- Attitudes
- Summary
- Attitudes, beliefs, and priorities regarding apparel
- Men' s attitudes toward apparel, by self concept
- Sources of style recommendations
- Attitudes, beliefs, and priorities regarding apparel
- Figure 58: agreement statements describing attitudes toward apparel,
January-October 2006
- Figure 59: Agreement with key statements describing attitudes toward
apparel, by age, January-October 2006
- Approaches to personal style
- Figure 60: agreement with statements on apparel shopping habits, May 2007
- Figure 61: Agreement with the statement, "I seek out and wear clothing
that I feel makes me stand out," by key demographics, May 2007
- Figure 62: Self described style of dress, May 2007
- Figure 63: Self described clothing style as "classic," by key
demographics, May 2007
- Men' s attitudes toward apparel, by self concept
- Figure 64: Agreement with self concept statements, January-October 2006
- Figure 65: Trustworthy, kind, sociable and funny respondents agreeing "a
lot" with each statement, January-October 2006
- Figure 66: Intelligent and affectionate respondents agreement with key
dress attitude statements, January-October 2006
- Figure 67: Frank and self-assured respondents agreement with key dress
attitude statements, January-October 2006
- Figure 68: Broadminded and creative respondents agreement with key dress
attitude statements, January-October 2006
- Figure 69: Efficient and stubborn respondents agreement with key dress
attitude statements, January-October 2006
- Figure 70: Amicable respondents agreement with key dress attitude
statements, January-October 2006
- Figure 71: Refined respondents agreement with key dress attitude
statements, January-October 2006
- Figure 72: Tense or egocentric respondents agreement with key dress
attitude statements, January-October 2006
- Sources of style recommendations
- Figure 73: Sourced used for clothing advice, information and ideas," May
2007
- Figure 74: key demographics of respondents who rely on self or females
"very often" for style, May 2007
- Future and Forecast
- Future trends
- Demographic factors will dictate fashion
- Figure 75: Male population by age, 2002-12
- Figure 76: Male population by race and Hispanic origin, 2002-12
- Copyrighting would protect original designs, but could impede creativity
- Green clothing will remain a niche
- Rent to own...?
- Online retailers continue to flourish
- Figure 77: Males incidence of purchase of apparel/accessories online,
2002-06
- Big & Tall category continues to grow
- Market forecast
- Men' s clothing
- Figure 78: Forecast of total U.S. sales of men' s clothing, at current
and constant prices, 2007-12
- Men' s shirts and sweaters
- Figure 79: Forecast of U.S. sales of men' s shirts and sweaters, at
current and constant prices, 2007-12
- Men' s bottoms
- Figure 80: Forecast of U.S. sales of men' s bottoms, at current and
constant prices, 2007-12
- Men' s active sportswear
- Figure 81: Forecast of U.S. sales of men' s active sportswear, at current
and constant prices, 2007-12
- Men' s suits, sportcoats, and tailored jackets
- Figure 82: Forecast of U.S. sales of men' s suits, sportcoats, and
tailored jackets, at current and constant prices, 2007-12
- Men' s overcoats, jackets, and raincoats
- Figure 83: Forecast of U.S. sales of men' s overcoats, jackets, and
raincoats, at current and constant prices, 2007-12
- Forecast factors
- Appendix: Trade Associations
- Appendix: Simmons Cohorts
- Figure 84: Simmons cohort descriptions
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