Table of Contents
- Issues in the MarketMain report themes
- Definition
- Market in Brief
- Small but perfectly formed
- Greater variety is within reach
- Fashion-led design
- Underlying attitudes
- Men coming into their own
- Good prospects ahead
- Internal Market Environment
- Key points
- The feel good factor
- Figure 1: Agreement with selected lifestyle statements, women, 2002-06
- The fashion influence
- The boho boost
- A touch of stardust
- Men an opportunity
- Expanding horizons
- Everywhere you look
- Gifts for all
- Shifts in direction
- Ethical and fair trade jewellery
- Broader Market Environment
- Key points
- Women, money and lifestyle
- Figure 2: Forecast adult population trends, by socio-economic group,
2002-12
- Shift to sophistication?
- Figure 3: Age structure of the UK female population, 2002-12
- Favourable economic environment
- Competitive Context
- Key points
- Competition or compatibility
- What are the retailer' s choices
- Other aspects of fashion
- DIY crafting
- Holiday spend
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Value and Forecast
- Key points
- Precious metal and costume jewellery
- Figure 4: UK retail value sales of all jewellery*, 2002-07
- Figure 5: UK retail value sales of all jewellery, by type, 2002-07
- Strong but variable growth
- Costume jewellery
- Figure 6: UK retail volume and value sales of costume jewellery, 2002-07
- Fashion doing well
- Key drivers
- The future
- Moving away from 9ct -- what does it mean?
- A confident future
- Throwing away throwaway fashion
- Forecast
- Figure 7: Market size and forecast of pickles, chutneys and relish, at
current and 2007 prices, 2002-12
- Factors used in the forecast
- Segment Performance
- Key points
- Rings on the up -- but necklaces dominate
- Figure 8: UK retail value sales of costume jewellery, by type, 2002-07
- Figure 9: UK retail volume sales of costume jewellery, by type, 2002-07
- Noticeable neckwear
- Blinging rings
- Earrings
- Bracelets and bangles
- Brooches
- Other
- Value added as consumers trade up
- Figure 10: UK retail sales of costume jewellery, average price by type,
2002-07
- Average prices held back
- New designer names
- Fashion notes into next year
- Men
- Companies and Products
- Key points
- Retailer brands
- Accessorize
- Claire' s Accessories
- Jewellery brands
- Finesse
- Swarovski
- DCK Concessions
- Mikey
- Liz Claiborne
- Buckley Jewellery
- Pilgrim
- Erickson Beamon
- Other companies
- Figure 11: Other brands and designers, 2007
- Brand Communication and Promotion
- Key points
- More of a whisper than a shout?
- Figure 12: Advertising spend on jewellery, 2002-06
- Above-the-line not first choice for all
- Costume jewellery
- Figure 13: Advertising spend on costume jewellery, by company, 2004-06
- The exceptions that stand out
- What are the alternatives?
- Trade shows
- Channels to Market
- Key points
- Outlet distribution
- Figure 14: UK retail sales of costume jewellery by type of outlet,
2002-07
- The shop-window in every sense
- Department stores hold share
- Standing out from the crowd
- Figure 15: Examples of current brands of costume jewellery stocked, by
store, 2007
- Accessories and fashion bound ahead
- Competition increasing
- The jewellery specialists
- Online opportunities for growth
- Online summarised
- Figure 16: Online vendors of costume jewellery, 2007
- Other sources
- The Consumer -- Buying Behaviour
- Key points
- Items bought in last six months
- Figure 17: Items of costume jewellery bought in the last six months,
June 2007
- Maybe not universal...but a popular buy
- How it compares with precious metal
- What do women buy
- Repertoire analysis
- Figure 18: Repertoire analysis of items bought, June 2007
- Slipping down the priority list
- The Consumer -- Prompts to Purchase
- Key points
- What motivates women to buy
- Figure 19: Reasons prompting purchase in the last six months, June 2007
- Spontaneity
- Planning ahead
- Gift time
- How buying varies by purpose
- Figure 20: Reasons prompting purchase in the last six months, by items
bought, June 2007
- Appendix
- Abbreviations
- Internal Market Environment -- Demographic Detail
- Figure 23: Agreement with selected lifestyle statements, by age,
socio-economic group and working status, 2006
- Figure 24: Agreement with selected lifestyle statements, by age,
socio-economic group and working status, 2006
- Figure 25: Agreement with selected lifestyle statements, by age,
socio-economic group and working status, 2006
- Broader market environment -- Demographic detail
- Figure 26: Working population of women, 2002-12
- Figure 27: GDP, PDI and Consumer expenditure at constant prices, 2002-12
- Consumer buying behaviour -- Detailed consumer demographics
- Figure 28: Items of costume jewellery bought in the last six months, by
age, socio-economic group, marital status, lifestage, age of own children,
Mintel' s Special Groups, working status, commercial TV viewing, ACORN
category, media usage, supermarket used and household size, June 2007
- Figure 29: Items of costume jewellery bought in the last six months, by
age, socio-economic group, marital status, lifestage, age of own children,
Mintel' s Special Groups, working status, commercial TV viewing, ACORN
category, media usage, supermarket used and household size, June 2007
- Reasons for buying -- Detailed consumer demographics
- Figure 30: Reason prompting purchase in the last six months by, by age,
socio-economic group, marital status, lifestage, age of own children,
Mintel' s Special Groups, working status, commercial TV viewing, ACORN
category, media usage, supermarket used and household size, June 2007
- Figure 31: Reason prompting purchase in the last six months by, by age,
socio-economic group, marital status, lifestage, age of own children,
Mintel' s Special Groups, working status, commercial TV viewing, ACORN
category, media usage, supermarket used and household size, June 2007
- Attitudes -- Detailed consumer demographics
- Figure 32: Consumer attitudes towards consumer jewellery, by age,
socio-economic group, marital status, lifestage, age of own children,
Mintel' s Special Groups, working status, commercial TV viewing, ACORN
category, media usage, supermarket used and household size, June 2007
- Figure 33: Consumer attitudes towards consumer jewellery, by age,
socio-economic group, marital status, lifestage, age of own children,
Mintel' s Special Groups, working status, commercial TV viewing, ACORN
category, media usage, supermarket used and household size, June 2007
- Further analysis-- Detailed consumer demographics
- Figure 34: Items bought repertoire analysis, by age, social grade,
marital status, lifestage, working status, ACORN category, commercial TV
viewing, region, media usage, supermarket usage, age of children in the
household and Mintel' s Special Groups, June 2007
- Figure 35: Consumer typographies, by age, social grade, marital status,
lifestage, working status, ACORN category, commercial TV viewing, region,
media usage, supermarket usage, age of children in the household and
Mintel' s Special Groups, June 2007
- Figure 36: Consumer typographies, by items bought repertoire, June 2007
- Figure 37: Consumer typographies, by items bought, June 2007
- Figure 38: Consumer typographies, by attitudes towards costume
jewellery, June 2007
- Figure 39: Consumer typographies, by prompts to purchase, June 2007
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