Abstract
New launch activity amongst premium brands has stepped up pace since Mintel last reported on men's fragrances in July 2005. Yet compared to women's fragrances, the men's fragrance market lags behind, both in terms of numbers of new launches and annual sales. Men have been slower to embrace fragrance as an essential part of their daily routine. However, teenagers and young adults, in particular, hold the key to future growth of men's fragrance, but opportunities still exist in the over-45s market.
This report examines the UK market for men's fragrances including pre-shaves, aftershave lotions, balms, conditioners and gels, eaux de toilette and eaux de parfum products and colognes.
- eaux de parfum (EdP) have an 8-15% concentration of essence
- eaux de toilette (EdT) have a 4-8% concentration of essence
- colognes, often referred to as eaux de cologne, have a 3-5% concentration of essence
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