Table of Contents
- Issues in the MarketKey themes
- Definitions
- Market in Brief
- Market potential
- Increasing launch activity hints at potential
- Christmas and gifting
- Mass versus premium
- Future
- Internal Market Environment
- Key points
- Attitudes to image and grooming
- Figure 1: Usage of fragrances by attitudes to personal appearance, men,
2006
- Are men ready for celebrity fragrance?
- Less experimentation than women
- Broader Market Environment
- Key points
- Demographics
- Figure 2: Structure of the UK male population, by age, 2002-12
- Smell the money
- Figure 3: trends in PDI and consumer expenditure, 2002-12
- Holidays
- Figure 4: Outbound holiday visits, by region visited, 2002-06
- Value for money
- Figure 5: Attitudes towards "expensive perfumes", 2002-06
- Regulation and legislation
- Men and magazines
- Competitive Context
- Key points
- Scented toiletries
- Figure 6: UK value sales of competitive markets at current prices,
2003-07
- Fragrance competes with luxury items
- Smoking ban good for fragrance?
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- Figure 10: UK value sales of men' s fragrances, 2002-12
- Men' s not as mature as women' s
- Launches not quite on the pulse
- Importance of Christmas
- Waiting for GWPs
- The future of the market
- Segment Performance
- Key points
- Figure 11: UK retail value sales of men' s fragrances, by sector, 2002-07
- Not a-mass-ing much growth
- Preference for premium
- Fragrance duos
- Market Share
- Key points
- Manufacturer shares
- Figure 12: Manufacturers' shares in men' s fragrances, 2005-07
- Brand shares
- Figure 13: Brands' value shares of men' s fragrances, 2005-07
- Companies and Products
- Coty Inc
- L' Oréal/Prestige & CollectionsProcter & Gamble Prestige Beauty
- Unilever
- Estée Lauder CompaniesKenneth Green Associates
- Dior
- Yves St Laurent
- Puig
- Chanel
- Other fine fragrance companies
- Other mass fragrance companies
- Brand Communication and Promotion
- Key points
- Advertising spend skewed towards premium
- Figure 14: Main monitored media advertising spend on men' s fragrances by
category, 2003-07
- New media opportunities
- Adspend by advertiser
- Figure 15: Main monitored media advertising spend on men' s fragrances,
by advertiser, 2003-06
- Marketing themes
- Targeting men and women
- Sex sells scents
- Sampling sells
- Channels to Market
- Key points
- Expansion of retailing opportunities
- Figure 16: Retail distribution of men' s fragrances, 2005-07
- Boots
- Department stores focus on niche
- Experience shopping
- The Fragrance Shop
- Passion for Perfume
- The Internet
- Consumer -- Usage and Frequency
- Key points
- Usage
- The Spanish spritzers
- Figure 17: Penetration and frequency of using fragrances, by men, by
country, 2006
- Brits splash out on special occasions
- Trends of usage
- Figure 18: Trends in penetration and frequency of using aftershave/male
fragrance, 2001-06
- Younger crowd are more whiff it
- Scent and success
- Reasons for use
- Figure 19: Fragrance usage, May 2007
- The minimalist man
- The Lynx Effect
- Influence of gifts
- Celebrity scents in with a sporting chance?
- Figure 20: Ownership of, and attitudes towards celebrity scent, by
gender, 2007
- Consumer Purchase
- Key points
- Buying intentions
- Figure 21: Fragrance purchasing habits, May 2007
- Gifting removes need to purchase
- The present that makes scents
- Figure 22: The purchase of fragrance as gifts, by gender, May 2007
- Women nose what' s best
- Buy and fly
- Appendix
- Consumer research
- ACORN
- Advertising data
- Abbreviations
- External market environment
- Figure 25: Structure of the UK male population, by age, 2002-12
- Market size and forecast
- Consumer usage and frequency
- Figure 26: Mean age of males at divorce, 1971 -- 2001
- Figure 27: Penetration and frequency of using fragrances, by men, by
country, 2006
- Figure 28: Frequency of use of aftershave or male fragrance by age,
yearly income, working status, region, presence of children, household size,
2006
- Figure 29: Most popular fragrance usage by gender, age, region, social
grade, daily newspapers, sunday newspapers, household income, age of own
children in household, Internet usage, supermarket usage, mobile phone
provider and TV received, May 2007
- Figure 30: Fragrance usage by gender, age, region, social grade, daily
newspapers, sunday newspapers, household income, age of own children in
household, Internet usage, supermarket usage, mobile phone provider and TV
received, May 2007
- Consumer -- Purchase
- Figure 31: Most popular fragrance purchasing habits by age, region,
social grade, daily newspapers, sunday newspapers, household income, age of
own children in household, Internet usage, supermarket usage, mobile phone
provider and TV received, May 2007
- Figure 32: Popular fragrance purchasing habits by age, region, social
grade, daily newspapers, sunday newspapers, household income, age of own
children in household, Internet usage, supermarket usage, mobile phone
provider and TV received, May 2007
- Consumer attitudes
- Figure 33: Most common attitudes to fragrances, by age, region, social
grade, daily newspapers, sunday newspapers, household income, age of own
children in household, Internet usage, supermarket usage, mobile phone
provider and TV received, May 2007
- Figure 34: Most common attitudes to fragrances, by age, region, social
grade, daily newspapers, sunday newspapers, household income, age of own
children in household, Internet usage, supermarket usage, mobile phone
provider and TV received, May 2007
- Cluster analysis
- Figure 35: Cluster groups by attitudes to fragrance, May 2007
- Figure 36: Cluster groups by age, region, household income,
socio-economic group, Internet usage, May 2007
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