Table of Contents
- Issues in the MarketKey themes of the report
- Definitions
- Market in Brief
- Concerns over health and obesity fail to drive exercise
- Entering parenthood later in life suits current offerings...
- ...but changing demographics do not
- Economic environment has mixed implications
- The healthy wealthy
- Leisure centres attract a broader range of clients
- New services segment their offer
- The future
- Internal Market Environment
- Key points:
- Health and exercise go hand-in-hand or do they?
- Figure 1: Agreement with ' I should do more about my health' , NI and RoI,
2002-06
- Leisure time at home means less time for exercise
- Figure 2: Agreement with ' I like spending a lot of my free time at
home' , NI and RoI, 2002-06
- Consumers' health concerns underline relevance of exercise
- Figure 3: Current worries, NI and RoI, 2006
- Government takes an active interest
- Marketing strategies aim to build public awareness
- Building sport for life
- A long-term view
- Rising obesity levels
- Figure 4: Body Mass Index segments, NI and RoI, 2006
- Broader Market Environment
- Key points:
- Favourable economic climate for leisure services
- Figure 5: Health of the economy, NI and RoI, 2002-07
- Ireland' s ageing population requires a different focus
- Figure 6: Population change, by age group, NI, 2000-20
- Bottom line
- Figure 7: Population change, by age group, RoI, 2000-20
- Juggling work/life/exercise balance...
- Figure 8: Growth in number of households with children, RoI and NI,
2000-06
- ...but not until later in life
- Figure 9: Average age at marriage, NI and RoI, 2000-05
- Input costs present challenges
- Figure 10: Price indices of electricity, RoI and UK, 2000-06
- Market Value and Forecast
- Key points:
- Investing more money in personal wellbeing
- Figure 13: Indexed expenditure on leisure services, 2002-12
- Figure 14: Indexed value of exercise service expenditure, all Ireland,
2002-12
- All-Ireland market
- RoI contributes most to growth rates
- Figure 15: Indexed value of exercise service expenditure, RoI and NI,
2002-12
- NI market growth to remain constant
- The Future
- Key points:
- Energy costs will drive clubs to examine alternatives
- New focus for leisure facilities
- Gym chains will develop a stronger hold on the market
- Relying on inspirational role models
- Companies and Brands
- Key points:
- Local authority leisure centres
- Quality initiatives are a key marketing tool
- Private sector
- Figure 16: Selected fitness chains and numbers of facilities, RoI and
NI, 2007
- Aura Sport & Leisure Management
- Crunch Fitness
- Curves
- Cuts Fitness
- David Lloyd
- Esporta
- Fitness First
- Jackie Skelly
- LA Fitness
- Total Fitness
- West Wood
- The Consumer: Exercise Participation
- Key points:
- Only a third claim to engage in any form of exercise
- Figure 17: Proportion of consumers engaging in any kind of exercise, RoI
and NI, 2002-06
- Maintaining consumer interest is a core problem
- Exercise participation declines as consumers age
- Figure 18: Proportion of consumers engaging in any kind of exercise, by
age and socio-economic group, RoI and NI, 2006
- Young parents assume teaching role at the ' how to' stage
- RoI consumers exercise more regularly
- Figure 19: Proportion of consumers engaging in regular exercise, RoI and
NI, 2002-06
- Exercise: a habit for life?
- Figure 20: Proportion of consumers engaging in regular exercise, by age
and socio-economic group, RoI and NI, 2006
- Occasional exercise is short-lived...
- Figure 21: Proportion of consumers engaging in occasional exercise, RoI
and NI, 2002-06
- ...among the singles
- Appendix
- Regional definitions
- Conversion factors
- Exchange rate
- Population 2006
- BMRB Target Group Index (TGI) sample sizes
- Abbreviations
- Population trends
- Figure 30: Forecast population change, by age, NI, 2000-20
- Figure 31: Forecast population change, by age, RoI, 2000-20
- Figure 32: Number of households, by size, NI and RoI, 2000-05
- Figure 33: Average age of women at birth of first child, NI and RoI,
1991-2005
- Figure 34: Percentage in employment, by age group, NI and RoI, 2000-05
- Figure 35: Average number of hours worked a week, by gender and working
status, NI and RoI, 1998-2005
- Lifestage explanation
- Adults who have used the Internet
- Figure 36: Adult population who have used the Internet in the last 12
months, by gender, age, socio-economic group, lifestage, working status,
presence of children and marital status, NI and RoI, 2006
- Current concerns
- Figure 37: Current worries, NI and RoI, 2006
- Exercise participation
- Figure 38: Proportion of consumers taking any kind of exercise, by
gender, age, socio-economic group, lifestage, marital status, working status
and presence of children, RoI and NI, 2006
- Figure 39: Proportion of consumers taking any regular exercise, by
gender, age, socio-economic group, lifestage, marital status, working status
and presence of children, RoI and NI, 2006
- Figure 40: Proportion of consumers taking any occasional exercise, by
gender, age, socio-economic group, lifestage, marital status, working status
and presence of children, RoI and NI, 2006
- Figure 41: Proportion of consumers taking part in aerobics/keep-fit
activities, by gender, age, socio-economic group and lifestage, RoI and NI,
2006
- Figure 42: Proportion of consumers taking part in athletics, by gender,
age, socio-economic group and lifestage, RoI and NI, 2006
- Figure 43: Proportion of consumers taking part in cycling, by gender,
age, socio-economic group and lifestage, RoI and NI, 2006
- Figure 44: Proportion of consumers participating in jogging, by gender,
age, socio-economic group and lifestage, RoI and NI, 2006
- Figure 45: Proportion of consumers participating in marathon running, by
gender, age, socio-economic group and lifestage, RoI and NI, 2006
- Figure 46: Proportion of consumers participating in running, by gender,
age, socio-economic group and lifestage, RoI and NI, 2006
- Figure 47: Proportion of consumers participating in swimming, by gender,
age, socio-economic group and lifestage, RoI and NI, 2006
- Figure 48: Proportion of consumers participating in weight
training/workout activities, by gender, age, socio-economic group and
lifestage, RoI and NI, 2006
- Figure 49: Proportion of consumers participating in yoga, by gender,
age, socio-economic group and lifestage, RoI and NI, 2006
- Figure 50: Consumers who visit leisure centres, gyms or health clubs, by
lifestage, NI, 2006
- Figure 51: Consumers who visit leisure centres, gyms or health clubs, by
lifestage, RoI 2006
- Figure 52: Proportion of consumers engaging in any kind of exercise, by
lifestage, RoI and NI, 2006
- Figure 53: Proportion of consumers engaging in regular exercise, by
lifestage, RoI and NI, 2006
- Figure 54: Proportion of consumers engaging in occasional exercise, by
gender, age and socio-economic group, RoI and NI, 2006
- Figure 55: Proportion of consumers engaging in occasional exercise, by
lifestage, RoI and NI, 2006
- Figure 56: Proportion of consumers engaging in swimming, by age and
socio-economic group, RoI and NI, 2006
- Figure 57: Proportion of consumers engaging in swimming, by lifestage,
RoI and NI, 2006
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