Report: Lingerie - UK - September 2007 TOC

Market in BriefMarket growth has slowed
Own-label takes more share
What is affecting the market?
Areas of opportunity
Key challenges
Implications for the future
Internal Market Environment
Key points
Market changes
Self treating and gifting
- Figure 1: Purchasing of women' s lingerie in the last 12 months, 2002-06
Price -- trading up
- Figure 2: Expenditure on women' s bras, briefs and lingerie in the last 12 months, 2002-06
The ' value' sector may be losing its sparkle
Fashion influences
Designer/celebrity influences
Image concerns
Sourcing issues
Limited innovation
Growth and opportunity
Broader Market Environment
Key Points
Population changes -- socio-economic groups
Population changes -- women and age
- Figure 3: Age structure of the UK Female population, by gender, 2002-11
Working women
- Figure 4: Working population of women, 2002-12
Births
- Figure 5: Number of marriages and births, UK, 2002-12
Size and age
- Figure 6: Size of clothes normally bought by women, by age December 2005
Size and health
Cosmetic surgery
- Figure 7: Estimated UK market for cosmetic surgery by number of procedures and value, 2001-06
- Figure 8: Estimated UK market for cosmetic surgery, by breast area and total, by number of procedures and value, 2001-05
Holidays
- Figure 9: Domestic and overseas holidays volume, 2002-07
Competitive Context
Key Points
Brands vs own-brands in a European context
Support hosiery
Support clothes
Strengths and Weaknesses in the Market
Strengths
Weaknesses
Market Value and Forecast
Key Points
Ownership changes dampened sales
More for less
- Figure 10: Retail sales on women' s outerwear and lingerie, 2002-07
- Figure 11: UK retail sales of lingerie at current and constant prices and bras and pants, 2002-07
Forecast
- Figure 12: Market size and forecast of the UK lingerie market, by current and 2007 prices, 2002-12
Factors incorporated in the forecast
The future
Segment Performance
Key Points
Bras
- Figure 13: UK retail sales of bras, 2002-07
Growth for big
- Figure 14: UK bras, by size group, 2003-07
Bra type
- Figure 15: UK retail sales of bras, by style, by value, 2004-06
Maternity opportunity
Pants
- Figure 16: UK retail sales of briefs and pants, by value 2002-06
Pant type
- Figure 17: UK retail sales of briefs and pants, by type, value 2004-06
Big knickers are back
Other lingerie
- Figure 18: UK retail sales of other lingerie, 2002-07
Market Share
Key Points
Brands vs own-label
- Figure 19: Brand shares in the UK retail lingerie market, by value, 2004-06
Companies and Products
Key Points
Specialists
Triumph International -- Triumph, Sloggi, Valisere
DB Apparel -- Playtex, Wonderbra, Shock Absorber
Courtaulds -- Gossard, Berlei
Eveden Group -- Fantasie, Freya, Goddess, Fauve
Intimas Group -- Lepel, Charnos, Discover Mademoiselle, Caprice Lingerie, Ted Baker Intimates
Bendon -- Elle Macpherson Intimates, Fayreform Hey Sista
Warnaco -- Lejaby, Calvin Klein Underwear, Body Nancy Ganz
Retailer own-labels
Marks & Spencer
Ann Summers and Knickerbox
La Senza/Contessa
Other brands/retailers
Brand Elements
Brand Map
- Figure 20: Attitudes and usage of lingerie brands, july 2007
M&S lingerie
Brand background
Brand Performance
- Figure 21: Key attitudes towards the M&S lingerie brand, July 2007
Berlei
Brand background
Brand Performance
- Figure 22: Key attitudes towards the Berlei brand, July 2007
Elle Macpherson Intimates
Brand background
Brand Performance
- Figure 23: Key attitudes towards the Elle Macpherson lingerie brand, July 2007
Playtex
Brand background
Brand Performance
- Figure 24: Key attitudes towards the Playtex lingerie brand, July 2007
Calvin Klein
Brand background
Brand Performance
- Figure 25: Key attitudes towards the Calvin Klein lingerie brand, July 2007
La Senza
Brand background
Brand Performance
- Figure 26: Key attitudes towards the La Senza brand, July 2007
Triumph
Brand background
Brand Performance
- Figure 27: Key attitudes towards the Triumph brand, July 2007
Gossard
Brand background
Brand Performance
- Figure 28: Key attitudes towards the Gossard brand, July 2007
Janet Reger
Brand background
Brand Performance
- Figure 29: Key attitudes towards the Janet Reger brand, July 2007
Agent Provocateur
Brand background
Brand Performance
- Figure 30: Key attitudes towards the Agent Provocateur brand, July 2007
Experience of selected lingerie brands
M&S and Calvin Klein lead the lingerie way
- Figure 31: Consumer usage and consideration of various lingerie brands, July 2007
Lingerie brand qualities
- Figure 32: Consumer image of various Lingerie brands, July 2007
Satisfaction with selected lingerie brands
Agent Provocateur and Calvin Klein lead on excellence
- Figure 33: Consumer satisfaction rating of various Lingerie brands, July 2007
Brand commitment
- Figure 34: Degree of customer commitment to various lingerie brands, July 2007
Round up
Brand Communication and Promotion
Key Points
Pattern of spend
- Figure 35: Main monitored media advertising expenditure on lingerie and underwear, 2002-06
- Figure 36: Main monitored media advertising expenditure on underwear and Lingerie, by media type, 2002-06
Who is spending
- Figure 37: Main monitored media advertising expenditure on underwear/lingerie, by top advertisers, 2002-06
Channels to Market
Key Points
Winners
... and losers
- Figure 38: UK retail sales of lingerie, by outlet type, by value, 2002-06
Variety stores
Department stores
Supermarkets
Clothing retailers
Value clothing retailers
The Consumer -- Buying Behaviour
Key Points
- Figure 39: Lingerie items bought in the last six months, June 2007
High pants
Wardrobe of bras
Enhancing fashion
Multi-choices
Birth rate growth
Pants
Providing support
Slipping fashion
Other lingerie limited
Items bought
- Figure 40: Number of items of underwear bought in the last six months, June 2007
- Figure 41: Number of items of underwear bought in the last six months, by item bought, June 2007
Old undies
Work hard play hard
Young and unmarried
The Consumer -- Typologies and Attitudes
Key Points
- Figure 44: Consumer typologies, June 2007
Comfort Carers (54%)
Lingerie Lovers (21%)
Confidence Needers (25%)
What the typologies buy
- Figure 45: Items bought by conusmer typology, June 2007
Appendix
ACORN
Advertising data
Abbreviations
Broader market factors
- Figure 46: Population numbers and change by socio-economic groups 2002-12
- Figure 47: Population percentage by socio-economic groups 2002-12
Channels to market
Consumers: What they buy -- Detailed consumer demographics
Bras
- Figure 48: Bras bought in the last six months, by age, socio-economic groups, martial status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
Pants
- Figure 49: Pants bought in the last six months, by age, socio-economic groups, martial status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
Other lingerie
- Figure 50: Other items of lingerie bought in the last six months, by age, socio-economic groups, martial status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
- Figure 51: Repertoire of number of items of underwear bought by by age, socio-economic groups, martial status, lifestage, working status, ACORN category, commercial TV viewing, region, supermarket used, age of children and Mintel' s Special Groups, June 2007
Reasons for buying -- Detailed consumer demographics
Practical
- Figure 52: Reasons that have prompted lingerie purchase, by age, socio-economic groups, martial status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
Occasions/events
- Figure 53: Reasons that have prompted lingerie purchase, by age, socio-economic group, martial status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
Other factors
- Figure 54: Reasons that have prompted lingerie purchase, by age, socio-economic group, martial status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
Attitudes -- Detailed consumer demographics
- Figure 55: Consumer attitudes towards lingerie, by age, socio-economic groups, martial status, lifestage, age of children, Mintel' s Special group, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
- Figure 56: Consumer attitudes towards lingerie, by age, socio-economic group, martial status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, June 2007
Consumer typologies -- Detailed consumer demographics
- Figure 57: Consumer typologies by age, social grade, martial status, working status, tenure, ACORN categories, commercial TV viewing, region, newspaper readership, supermarket usage, age of children and Mintel' s Special Groups, June 2007
- Figure 58: Consumer typologies by numbers of items bought, June 2007
- Figure 59: Consumer typologies by reasons prompting purchase, June 2007

Lingerie - UK - September 2007

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