Abstract
Health is in the news, top of mind, and part of the daily grind, and the consumer is being called upon to carve his or her own path toward a healthful life.
In this report, Mintel sets out to understand the context in which consumers are making decisions about their health.
- What shapes the environments in which people make choices?
- What influences the choice of products and services?
- How do people decide what is and is not important about their health?
- How do consumers access health and health information?
Beginning first with a discussion about health definitions, Mintel considers a variety of factors directly influencing consumers' health-related choices. We then look to the restaurant and retail environments that mirror health trends influencing consumer choice.
Mintel' s consumer research into healthy living provides valuable insights into how consumers define a healthy lifestyle. We learn which factors have a negative impact on their health-debt, sleepless nights and stress-and which ones are conducive to their health-sleep, diet and exercise.
Consumers tell us where they go for health information; whom they trust to provide this information; and what tools they find most valuable in the delivery of this information. Mintel reveals trends in new product health claims, revealing which trends are hot, and which are on their way out.
Finally, Mintel looks to the future and considers four trends emerging on the health horizon, and which will influence the health perception and perspective of Americans over the next five years.
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