Table of Contents
- Scope and Themes
- What you need to know
- Abbreviations and terms
- Abbreviations
- Terms
- Consumer research methodology
- Executive Summary
- Defining health
- Obesity and health insurance drive awareness
- The paradox of being healthy
- Baby Boomers change the health paradigm
- The Internet is an enabler
- Consumer attitudes toward health
- Impact of race/ethnicity on attitudes toward health
- Where consumers get advice
- Factors which are most conducive to health
- Factors which consumers believe compromise health
- Shaping health in the future
- Market Drivers
- Shifting definitions of "health"
- Figure 1: Factors considered important for healthy living, by age,
August 2007
- Defining what we mean by health
- Shifts in science generate new paradigms for health
- Obesity: a critical driver in health awareness
- Figure 2: Obesity trends* among U.S. adults (BRFSS), 1986
- Figure 3: Obesity trends* among U.S. adults (BRFSS), 2006
- Lack of reimbursement for being healthy
- Cost of health insurance increases awareness
- The Internet as an enabler and a mirror
- Figure 4: Changes in health information search behavior, 2002-06
- Baby Boomers redefine health expectations
- Figure 5: Percent change in numbers of people in specific age groups,
2000-50
- Market Trends
- Retail products
- Shifting focus for new product development
- Figure 6: Top new U.S. product launch claims, 2002-06
- New product introductions
- Life balance/body and soul
- Age-focused/Boomer
- Figure 7: Trends in new product introductions with anti-aging focus, by
top ten countries, 1996-2006
- Vitality and wellbeing
- Appealing to our conscience
- Social Justice and the Environment
- Ethical/environmental
- Charitable--health awareness
- Charitable--hunger awareness
- The restaurant menu mirrors consumer awareness
- Figure 8: Trends in nutritional claims on quick-service, fast casual and
casual menus, Q1 2005-Q1 2007
- Figure 9: Trends in use of marketing claims on new menu items, quick
service, fast casual, casual restaurants, Q1 2005-Q1 2007
- The Consumer--Attitudes Towards Health & Healthy Lifestyles
- Summary of findings
- What stresses health
- Frequency of doctor visits
- Gauging interest in health
- Understanding basic attitudes toward a healthy lifestyle
- Figure 10: Importance of living a healthy lifestyle, by gender, August
2007
- Figure 11: Importance of living a healthy lifestyle, by age, August 2007
- Figure 12: Importance of living a healthy lifestyle, by household
income, August 2007
- Figure 13: Importance of living a healthy life, by race/ethnicity,
August 2007
- Learning what contributes to healthy living
- Figure 14: Important factors contributing to healthy living, August 2007
- Interpreting the results
- Figure 15: Factors considered important for healthy living, by gender,
August 2007
- Figure 16: Factors considered important for healthy living, by age,
August 2007
- Environmental attitudes
- A sense of community
- The impact of household income on factors related to healthy living
- Figure 17: Factors considered important for healthy living, by household
income, August 2007
- Translating health into action
- Which stressors impact Americans' health
- Figure 18: Biggest stressors on current health, August 2007
- Figure 19: Biggest stressors on current health, by race/ethnicity,
August 2007
- Involvement in healthcare
- Figure 20: Frequency of doctor visits, by gender, August 2007
- Figure 21: Frequency of doctor visits, by age, August 2007
- Figure 22: Frequency of doctor visits, by household income, August 2007
- Figure 23: Frequency of doctor visits, by race/ethnicity, August 2007
- Health disparities and minority populations
- Gauging interest in health-related topics
- Figure 24: Average time spent discussing/reading about health-related
topics, by gender, August 2007
- Figure 25: Interest in health-related topics, by age, June 2007
- Figure 26: Average time spent discussing/reading about health-related
topics, by age, August 2007
- The Consumer--Accessing and Using Health Resources
- Summary of findings
- Who we turn to for health information and advice
- Where we turn for specific advice
- Using online health resources
- Gauging interest in specific health information tools
- Finding health resources
- Principle sources of health information
- Figure 27: Principle sources of health-related information, by gender,
August 2007
- Figure 28: Principle sources of health-related information, by age,
August 2007
- Figure 29: Principle sources of health-related information, by household
income, August 2007
- Figure 30: Principle sources of health-related information, by
race/ethnicity, August 2007
- Who we go to for specific health-related information
- Figure 31: Sources consulted for specific health-related information,
August 2007
- A closer look at who consults with whom for health information
- The alternate healthcare practitioner
- Figure 32: Health resources for which consumers access alternate
practitioners, by age, August 2007
- Figure 33: Health resources for which consumers access alternate
practitioners, by race/ethnicity, August 2007
- The Internet as a health information resource
- Figure 34: Health resources for which consumers access the Internet, by
age, August 2007
- Magazines as a health information resource
- Figure 35: Health resources consumers consult magazines for, by age,
August 2007
- Where males and females access health information
- Does presence of children influence the source of health information?
- Using online health resources
- Figure 36: Using online health resources and tools, August 2007
- Figure 37: Reasons U.S. adults seek health information online, 2006
- Figure 38: Using online health resources and tools, by HH income, August
2007
- Figure 39: Using online health resources and tools, by race/ethnicity,
August 2007
- Evaluating interest in specific health information tools
- Figure 40: Consumers with high level of interest in specific health
information tools, by gender, August 2007
- Figure 41: Consumers with no interest in specific health information
tools, by gender, August 2007
- More consumer insights into health professional evaluation tools and
health videos
- Future Trends
- Medical tourism
- The environment (re)shapes the plate
- Cosmeceuticals: where food meets beauty and health
- Mixed-use communities and new urbanism
- Appendix: Trade Associations
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