Table of Contents
- Scope and Themes
- What you need to know
- Definitions
- Resources used for The Consumer sections
- Abbreviations
- Terms
- Executive Summary
- Market declining since 2002
- Market shifts with health and convenience trends
- The segmented marketplace
- Controlling share held by General Mills
- Core consumers are very predictable because products haven' t evolved
- Mintel' s consumer survey shows unmet potential
- The face of the future shows opportunities
- Market Drivers and Future Trends
- Competition from other meal options and types
- Meal options for the home
- Figure 1: Evening meal options, by number of children in household, June
2006
- Quick-service restaurants (QSRs) and fast casual
- QSRs
- Figure 2: Incidence and frequency of QSR dining in the past week, by
age, April 2007
- Fast casual
- Figure 3: Frequency of fast casual orders in the past month, by age,
July 2007
- Supermarkets and other retail
- Direct competition from within the channel that sells meal kits
- Figure 4: Increase of purchasing meal kits or competitive items, by age,
August 2007
- Retailer examples
- Wegmans
- Whole Foods Market
- Publix
- Curbside takeout and meal assembly
- Curbside takeout
- Meal assembly concepts
- Figure 5: Leading meal assembly operators, 2006
- Time poverty
- Figure 6: Time pressures on eating and taking care of self, by age, May
2005-June 2006
- Market Size and Trends
- Market size
- Figure 7: Total U.S. retail sales of meal kits at FDM, at current and
constant prices, 2002-07
- Wal-Mart estimate
- Market trends
- New product launches and trends in meal kits
- Figure 8: Number of new meal kits introduced, by storage type, 2002-07
- New product launches and trends in meal kits by product claims
- Figure 9: Top ten claims of meal kits introduced, 2002-07
- New product launches and trends in meal kits by company
- Figure 10: Top ten companies introducing meal kits, 2002-07
- Market Segmentation
- Overview
- Figure 11: FDM sales of meal kits, segmented by type, 2005 and 2007
- Meal kits requiring meat
- Figure 12: Sales of meal kits requiring meat, at current and constant
prices, 2002-07
- Meal kits with meat
- Figure 13: Sales of meal kits with meat, at current and constant prices,
2002-07
- Pizza kits
- Figure 14: Sales of pizza kits, at current and constant prices, 2002-07
- Pizza crust/dough
- Figure 15: Sales of pizza crust/dough, at current and constant prices,
2002-07
- Pizza sauce
- Figure 16: Sales of pizza sauce, at current and constant prices, 2002-07
- Pizza crust/dough mixes
- Figure 17: Sales of pizza crust/dough mixes, at current and constant
prices, 2002-07
- Supply Structure
- Companies and brands
- Figure 18: Leading manufacturers of meal kits, 2004 and 2006
- Meal kits without meat
- Figure 19: Manufacturer FDM brand sales of meal kits without meat in the
U.S., 2004 and 2006
- Meal kits with meat
- Figure 20: Manufacturer FDM brand sales of meal kits with meat, 2004 and
2006
- Pizza kits
- Figure 21: Manufacturer FDM brand sales of pizza kits, 2004 and 2006
- Pizza crust/dough
- Figure 22: Manufacturer FDM brand sales of pizza crust/dough, 2004 and
2006
- Pizza sauce
- Figure 23: Manufacturer FDM brand sales of pizza sauce, 2004 and 2006
- Pizza crust/dough mixes
- Figure 24: Manufacturer FDM brand sales of pizza crust/dough mixes, 2004
and 2006
- Selected new developments
- General Mills
- ConAgra Inc.
- Gilardi Foods & Mama Rosa
- Campbell Soup Co.
- Spartan Foods, Inc.
- Advertising and Promotion
- Introduction
- General Mills
- Hamburger Helper
- Betty Crocker
- Pillsbury
- ConAgra
- Banquet
- Start Making Choices
- Campbell' s
- Supper Bakes
- Unilever
- Rag
- Retail Distribution
- Introduction
- Figure 25: U.S. FDM sales of meal kits, by channel, 2005 and 2007
- Supermarkets
- Figure 26: U.S. sales of meal kits at supermarkets, at current and
constant prices, 2002-07
- The Consumer: Who Uses Meal Kits?
- Summary highlights
- Meal kits usage
- Figure 27: Incidence of using leading name-brand meal kits,
January-September 2006
- Figure 28: Incidence of using leading name-brand meal kits, by gender
and age, January-September 2006
- Figure 29: Incidence of using leading name-brand meal kits, by
race/ethnicity and presence of children, January-September 2006
- Figure 30: Incidence of using leading name-brand meal kits, by income
and region, January-September 2006
- Figure 31: Incidence of using leading name-brand meal kits, by
heavy-using cohorts, January-September 2006
- Figure 32: Frequency of using leading name-brand meal kits,
January-September 2006
- Figure 33: Incidence of using ready-made pizza crust, pizza sauce, or
taco kits, January-September 2006
- Figure 34: Incidence of using leading name-brand meal kits,
January-September 2006
- Figure 35: Nutritional attitudes of meal kit users, January-September
2006
- The Consumer: Frequency of Use and Attitudes towards Meal Kits
- Summary highlights
- Who bought meal kits in the past three months
- Figure 36: Incidence of using meal kits in the past three months, by
age, August 2007
- Figure 37: Incidence of using meal kits in the past three months, by
income and educational attainment, August 2007
- Figure 38: Incidence of using meal kits in the past three months, by
race/ethnicity, August 2007
- Figure 39: Incidence of using meal kits in the past three months, by
presence of children in the household, August 2007
- What kind of meal kits did they buy?
- Figure 40: Type of meal kits bought in the past three months, by gender,
August 2007
- Figure 41: Type of meal kits bought in the past three months, by age,
August 2007
- Figure 42: Type of meal kits bought in the past three months, by
presence of children in the household, August 2007
- Change in purchase of meal kits and competing items
- Figure 43: Change in purchasing meal kits and competitive items, August
2007
- Figure 44: Increase of purchasing meal kits or competitive items more
often, by age, August 2007
- Figure 45: Increase of purchasing meal kits or competitive items more
often, by income, August 2007
- Figure 46: Increase of purchasing meal kits or competitive items more
often, by race/ethnicity, August 2007
- Figure 47: Increase of purchasing meal kits or competitive items more
often, by presence of children, August 2007
- Attitudes towards meal kits
- Figure 48: Attitudes towards meal kits, August 2007
- Figure 49: Attitudes towards meal kits and preparing food at home, 2004
and 2007
- Figure 50: Attitudes towards meal kits and preparing food at home, by
age, August 2007
- Changing attitudes towards meal kits
- Figure 51: Attitudes towards meal kits, 2002-07
- Figure 52: Attitudes towards meal kits, by gender, age, race/ethncicty,
household income and presence of children in the household, August 2007
- Future and Forecast
- Future trends
- Long-term convenience trends
- Long-term flavor trends
- Long-term health trends
- Forgotten meal segments
- Alternate meal competition
- Market forecast
- Meal kits market
- Figure 53: Forecast of total U.S. retail sales of meal kits at FDM, at
current and constant prices, 2007-12
- Forecast factors
- Appendix: Trade Associations
- Appendix: Simmons Cohorts
- Figure 54: Married couples cohorts
- Figure 55: Single women cohorts
- Figure 56: Single men cohorts
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