Table of Contents
- Issues in the Market
- Key themes
- Definitions
- Market in Brief
- Market potential has yet to be realised
- Importance of ethnic haircare
- Ethnic make-up faces competition
- Lack of availability hampers growth
- Identifying key consumer targets
- Future
- Internal Market Environment
- Key points
- Pride in appearance/obsession with the self
- Cult of celebrity
- Heads up on hair type
- Figure 1: The UK population, by ethnic group, April 2001
- Different needs
- White at the end of the tunnel
- Cultural and religious differences
- Figure 2: The UK population, by religious group, April 2001
- Broader Market Environment
- Key points
- Appealing growth
- Figure 3: The UK ethnic population, 2002-07
- An age of opportunity
- Figure 4: The UK ethnic population, by age, 2005
- Employment status and earnings
- Figure 5: Employment status of non-white women, 2004/05
- Regional distribution
- Figure 6: Regional distribution of the non-white population, April 2001
- Import regulations
- Competitive Context
- Key points
- Mainstream cosmetics and toiletries
- Limited distribution
- Regulation
- The US market
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- Figure 7: UK value sales of ethnic cosmetics and toiletries at current
and constant prices, 2002-07
- Making do holding back growth
- The future of the market
- Standard scenario
- Figure 8: UK value sales of ethnic cosmetics and toiletries at current
and constant prices, (standard scenario) 2007-12
- Greater availability scenario
- Flying off the shelf
- Figure 9: UK retail value sales of ethnic cosmetics and toiletries, by
sector, (greater availability scenario), 2007-12
- Segment Performance
- Key points
- Figure 10: UK retail value sales of ethnic cosmetics and toiletries, by
sector, (greater availability scenario), 2002-12
- Haircare ahead on value
- Skincare nourishing growth
- A lot of ground to make up
- Asians under-represented
- Segment forecast
- Per capita spend not faring so well
- Figure 11: Comparison of annual spend per head on haircare, skincare and
make-up, by total population aged 16+ and ethnic population aged 16+, 2002-07
- In black and white
- Ethnic pound making headway
- Companies and Products
- Key points
- Haircare
- L' Oréal SoftSheen-Carson
- M&M Cosmetics
- Alberto-Culver
- Other haircare brands
- Make-up
- Fashion Fair
- Iman Cosmetics
- Sleek International Ltd
- Black Opal
- Other brands
- Skincare
- ET Browne
- Fashion Fair
- Iman Cosmetics
- Skin-lightening brands
- Brand Communication and Promotion
- Key points
- Minimal adspend on ethnic cosmetics
- Figure 12: Main monitored media advertising spend on ethnic cosmetics,
2003-07
- Highest media spend is on haircare
- Figure 13: Promotional spend on ethnic cosmetics and toiletries in the
UK, by category, 2003-07
- Adspend by advertiser
- Figure 14: Promotional spend on ethnic cosmetics and toiletries in the UK,
by advertiser, 2007
- Mainly press advertising
- Figure 15: Promotional spend on ethnic cosmetics and toiletries in the
UK, by media type, 2003-07
- Advertising strategy
- Exhibitions/magazine awards
- Channels to Market
- Key points
- Limited distribution
- Independent ethnic retailers
- Department stores
- Boots
- Superdrug
- The Internet
- www.afrocare.com
- www.afrotherapy.com
- www.blackcareuk.com
- www.pakcosmetics.com
- High street stores
- Consumer Purchase
- Key points
- An inconvenient truth
- Figure 16: Purchase of ethnic cosmetics and toiletries, July 2007
- Frustration at restricted distribution
- Distribution
- Figure 17: Purchasing ethnic cosmetics, by channel amongst those who
only shop in one point of purchase, 2007
- Regional influence over shopping habits
- Figure 18: Ease of purchase of ethnic cosmetics and toiletries, by
selected region, July 2007
- Big spenders stay in the black
- Older women losing out
- Appendix
- Consumer research
- ACORN
- Advertising data
- Abbreviations
- Demographic of survey sample
- Figure 25: Comparison of survey sample, by age, social grade, lifestage
and household income, July 2007
- Consumer purchase
- Figure 26: Purchase of ethnic cosmetics and toiletries, by age,
ethnicity, socio-economic group, marital status, lifestage, age of own
children in household, Mintel' s Special Groups, working status, gross annual
household income, household tenure, TV region, ACORN group, technology
users, Internet usage, daily newspapers, commercial TV viewing, TV received,
supermarket used, household size, car usage, detailed lifestage groups,
age/socio-economic groups and age finished full-time education, July 2007
- Consumer attitudes
- Figure 27: Most common attitudes towards ethnic cosmetics and
toiletries, by age, ethnicity, socio-economic group, marital status,
lifestage, age of own children in household, Mintel' s Special Groups,
working status, gross annual household income, household tenure, TV region,
ACORN group, technology users, Internet usage, daily newspapers, commercial
TV viewing, TV received, supermarket used, household size, car usage,
detailed lifestage groups, age/socio-economic groups and age finished
full-time education, July 2007
- Figure 28: Attitudes towards ethnic cosmetics and toiletries, by age,
ethnicity, socio-economic group, marital status, lifestage, age of own
children in household, Mintel' s Special Groups, working status, gross annual
household income, household tenure, TV region, ACORN group, technology
users, Internet usage, daily newspapers, commercial TV viewing, TV received,
supermarket used, household size, car usage, detailed lifestage groups,
age/socio-economic groups and age finished full-time education, July 2007
- Consumer views on ethnic cosmetics
- Figure 29: Balance of views, by age, socio-economic group, lifestage and
ethnicity, July 2007
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