Table of Contents
- Issues in the Market
- Key themes
- Definition
- Market in Brief
- Market struggles to grow
- Housing market driving trends
- Branding for beds only
- Overseas influence
- Supermarket impact
- A good night' s sleep
- Innovation lacking
- Lifestyle changes
- Future trends
- Internal Market Environment
- Key Points
- Seasonal sales
- Changing lifestyles
- Health
- Environmental Issues
- People aren' t buying enough new beds
- Figure 1: Household ownership of beds, first-time buyer and bought as
replacement, 2003-07
- What do the other 18.9% of the population sleep on?
- Bedroom furniture ownership dips
- Figure 2: Household ownership of bedroom furniture (excluding beds),
first-time buyer and bought as replacement, 2005 and 2007
- Fashion
- Weak branding = own-brand opportunities
- Broader Market Environment
- Key Points
- Changing social and demographic trends
- Student population continues to expand
- Figure 3: Number of students in Further and Higher Education -- UK,
1970/71-2003/04
- A third of GB households are one-person households
- Figure 4: Composition of GB households, 2005
- Effect of home information packs
- Competitive Context
- Key Points
- Bedroom furniture isn' t a priority
- Figure 5: Spending priorities, 2007
- Holiday expenditure
- Figure 6: Domestic and overseas holidays expenditure, 2002-06
- Bedroom loses out to other rooms every time
- Figure 7: Retail sales of furniture, 2002-06
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key Points
- Bedroom furniture
- Figure 8: UK retail sales of bedroom furniture, excluding beds and
mattresses, by value, at current and constant 2002 prices, 2002-07
- Beds and mattresses
- Figure 9: UK retail sales of beds and mattresses, by value, at current
and constant 2002 prices, 2002-07
- The future of the market
- Forecast
- Market for bedroom furniture
- Figure 10: Forecast of bedroom furniture, excluding beds and mattresses,
by value, at current and constant 2007 prices, 2002-12
- Beds and mattresses
- Figure 11: Forecast of UK retail sales of beds and mattresses, at
current and constant 2007 prices, by value, 2002-12
- A slowing housing market but a growing ABC1 population
- Factors used in the forecast
- Segment Performance
- Key Points
- Bedroom furniture
- gure 12: Breakdown of the bedroom furniture market, by style, by value,
2002-07
- Consumers are yet to tire of the flatpack
- Figure 13: Breakdown of the bedroom furniture market, by construction,
by value, 2002-07
- Beds and mattresses
- Figure 14: Breakdown of the beds and mattresses market, by value, 2002-07
- The catwalk reaches the bedroom?
- Worries about cheap imports
- Market Share
- Key Points
- Beds
- Figure 15: Brand shares in the beds and mattresses market, by value,
2004 and 2006
- Bedroom furniture
- Figure 16: UK manufacturers' sales of bedroom furniture, by value, 2004
and 2006
- Companies and Products
- Beds and mattresses
- Silentnight Group Ltd
- Airsprung Furniture Group Plc
- Hilding Anders UK plc (Slumberland, Dunlopillo, Myers)
- Steinhoff International Holdings Limited (Relyon, Sprung Slumber)
- Simmons Bedding Group Plc (Sleepeezee, Cumfilux, Nestledown)
- Other bed manufacturers
- Bedroom furniture -- Key suppliers
- The Symphony Group Plc
- JDP Furniture Group
- Strachan Furniture Makers Ltd
- Alstons Furniture
- Corndell
- Hammonds
- Britannia Wardrobes
- Bedroom furniture retailers
- Dreams
- IKEA
- MFI
- Homestyle
- Brand Communication and Promotion
- Key Points
- Advertising on bedroom furniture
- Figure 17: Main monitored media advertising expenditure on bedroom
furniture, 2003-07*
- Advertising on beds
- Figure 18: Main monitored media advertising expenditure on beds, 2003-07*
- Adspend by advertiser
- Figure 19: Main monitored media advertising spend on bedroom furniture,
by top ten advertisers, 2003-07
- Figure 20: Main monitored media advertising spend on bedroom furniture,
by top ten advertisers, 2003-07
- Channels to Market
- Key Points
- Beds and mattresses -- distribution
- Figure 21: UK retail sales of beds and mattresses, by outlet type, 2004
and 2006
- Bedroom furniture -- distribution
- Figure 22: UK retail sales of bedroom furniture, by outlet type, 2004
and 2006
- Specialist retailers -- multiples
- Specialist retailers -- independents
- Non-specialist
- DIY sheds its traditional image
- Supermarkets
- Department and clothing stores
- Mail order, catalogue and the Internet
- Consumer -- Purchasing Behaviour
- Key Points
- Purchasing habits
- Figure 23: Household expenditure on bedroom furniture (excluding beds)
bought new in the last 12 months, 2005 and 2007
- Higher-end retailers need to work harder
- Figure 24: Household expenditure on beds bought new in the last 12
months, 2003-07
- Who is the most influential customer?
- Importance of interest in home décor
- Figure 25: Agreement with selected lifestyle statements, 2003-07
- Consumer -- Usage
- Key Points
- How do consumers view the bedroom?
- Figure 26: Attitudes towards bedrooms, May 2007
- Figure 27: Rooms that TV sets are most often viewed in, 2003-07
- Appendix
- Advertising data
- Abbreviations
- Figure 29: Percentage of house type in total new housing starts in Great
Britain, 2001-05
- Figure 30: Trends and projections in UK population, by age group, 2002-12
- Figure 31: UK household sizes as a percentage of the population, 2002-12
- Figure 32: Household ownership of bedroom furniture and beds, by gender,
age, socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, household size and car ownership, 2007
- Figure 33: Reasons for buying a new bed in the last ten years, by
gender, age, socio-economic group, marital status, lifestage, presence of
children, Mintel' s Special Groups, working status, tenure, region, ACORN
category, media usage, supermarket usage, household size, car ownership,
detailed lifestage groups and terminal education age, May 2007
- Figure 34: Reasons for buying a new bed in the last ten years, by
gender, age, socio-economic group, marital status, lifestage, presence of
children, Mintel' s Special Groups, working status, tenure, region, ACORN
category, media usage, supermarket usage, household size, car ownership,
detailed lifestage groups and terminal education age, May 2007
- Figure 35: Reasons for buying a new bed in the last ten years, by
gender, age, socio-economic group, marital status, lifestage, presence of
children, Mintel' s Special Groups, working status, tenure, region, ACORN
category, media usage, supermarket usage, household size, car ownership,
detailed lifestage groups and terminal education age, May 2007
- Figure 36: Attitudes towards bedrooms, by gender, age, socio-economic
group, marital status, lifestage, presence of children, Mintel' s Special
Groups, working status, tenure, region, ACORN category, media usage,
supermarket usage, household size, car ownership, detailed lifestage groups
and terminal education age, May 2007
- Figure 37: Attitudes towards bedrooms, by gender, age, socio-economic
group, marital status, lifestage, presence of children, Mintel' s Special
Groups, working status, tenure, region, ACORN category, media usage,
supermarket usage, household size, car ownership, detailed lifestage groups
and terminal education age, May 2007
- Figure 38: Reasons for buying a new bed, by cluster, May 2007
- Figure 39: Clusters, by gender, age, socio-economic group, marital
status, lifestage, working status, tenure, ACORN category, commercial TV
viewing, region, newspaper readership, supermarket usage, detailed lifestage
groups, presence of children and Mintel' s Special Groups, May 2007
- Figure 40: Attitudes towards bedrooms, by clusters, May 2007
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