Abstract
Television shopping and, more recently, the Internet have transformed shopping for many Americans, letting time-pressured consumers shop from home with new levels of convenience. Mintel examines this important retail channel, analyzing industry trends, consumer demographics, sales data, and Mintel' s custom consumer research. Specifically, this report examines:
- Increasing integration between Web, catalog, television shopping and in-store retail channels
- Key customer groups and demographic trends that will impact the audience for home shopping
- The impact of shipping costs and tax rules on home shopping
- Industry revenue data by channel, along with growth trends and types of products typically sold
- Promotions and innovative merchandising features used by key players
- Extensive consumer survey data revealing insights such as the popularity of different home shopping channels and spending on various types of products
This report also discusses future industry trends, providing readers with insights to help guide business strategies.
The following industries are covered in this report:
- Direct-to-consumer website sellers, including online-only retailers; retailers who sell through Websites as well as other channels; and manufacturers who sell directly to the public through their websites
- Home shopping channels such as QVC and HSN
- Print catalog sellers, whether selling exclusively through catalogs or through multiple channels
This report excludes auction websites, television infomercials, television direct response advertisements, and direct mail offers.
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