Table of Contents
- Scope and ThemesWhat you need to know
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
- Executive Summary
- An increasingly integrated world
- Strong growth thanks to an e-commerce boom
- Higher costs in an uncertain economy
- TV shopping seeks to expand its base
- Online marketing provides the edge
- Different behavior for different audiences
- Shoppers mix and match channels
- Shipping, security issues discourage some
- E-commerce continues to lead the way
- Market Drivers
- Summary of market drivers
- Increasing integration between direct and retail channels
- Internet and broadband penetration
- Figure 1: U.S. households with broadband and dial-up access, 2003-07
- An aging population
- Figure 2: U.S. population, by age, 2001-11
- Shipping and taxes
- Rising paper costs and environmental concerns
- High retail labor costs--fewer assistants--lower service levels
- Rising gas costs and an uncertain economy
- Figure 3: Average U.S. gas prices, 2002-07
- Security
- Market Size and Trends
- Figure 4: Home shopping revenues*, 2002-07
- Figure 5: Graph: Home shopping revenues*, 2002-07
- Figure 6: Retail revenues (excluding non-store), 2002-07
- Figure 7: Home Shopping and Retail, Store Revenues, 2005 and 2007
- Market Segmentation
- Overview
- Figure 8: Home shopping revenues, by channel, 2005 and 2007
- Figure 9: Home shopping revenues, by channel, 2001-07
- Mail order/catalog
- Figure 10: Mail order/catalog sales, 2002-07
- Figure 11: Mail order and other home shopping revenues (excluding
e-commerce), by product category, 2005
- E-commerce
- Figure 12: E-commerce sales, 2002-07
- Figure 13: E-commerce revenues, by product category, 2005
- TV Shopping
- Figure 14: TV shopping sales, 2002-07
- Figure 15: Top product categories purchased on home shopping networks,
2005
- Industry Overview
- Catalogs
- Figure 16: Top ten catalogers*, by revenue,** 2006
- Industry trends and innovations
- E-commerce
- Figure 17: Most popular e-commerce sites, by traffic, December 2006
- Industry trends and innovations
- TV shopping
- Figure 18: Top TV shopping channels, by revenue, 2001-06
- Industry trends and innovations
- Advertising and Promotion
- Introduction
- Figure 19: Promotion usage by multichannel merchants, 2005 and 2006
- Free shipping and reduced shipping
- Couponing
- Email and online marketing
- Offline advertising
- Buy.com
- Figure 20: Television spot: buy.com, 2007
- eBay.com
- Figure 21: Television spot: eBay Holiday Advertisement-- 2006
- Overstock.com
- Figure 22: Television spot: overstock.com, 2006
- The Consumer
- Introduction
- Summary of findings
- Home shopping behavior
- Figure 23: Home shopping channels used, type of channel, by gender, age,
household income, race/ethnicity and household size, August 2007
- Home shopping spending
- Figure 24: Average annual spending through home shopping channels, by
gender, age, household income, race/ethnicity and household size, 2006
- Method used for order placement
- Figure 25: Order placement methods for home shopping, by gender, age,
household income, race/ethnicity and household size, August 2007
- Attitudes towards home shopping
- Figure 26: Attitudes towards home shopping, by gender, August 2007
- Figure 27: Attitudes towards home shopping, by age, August 2007
- Figure 28: Attitudes towards home shopping, by household income, August
2007
- Figure 29: Attitudes towards home shopping, by race/ethnicity, August
2007
- Catalog shopping--attitudes and behavior
- Figure 30: Frequency of catalog purchases, by gender, age, household
income, race/ethnicity and household size, 2006
- Products purchased through catalogs
- Figure 31: Types of merchandise purchased from catalogs, 2006
- Cross-channel catalog shopping behavior
- Figure 32: Cross-channel catalog shopping behavior, by gender, August
2007
- Figure 33: Cross-channel catalog shopping behavior, by age, August 2007
- Online shopping--attitudes and behavior
- Figure 34: Types of websites shopped in past 12 months, by gender, age,
household income, race/ethnicity and household size, August 2007
- Products purchased online
- Figure 35: Share of purchases made online, by product category, August
2006
- Reasons for shopping online
- Figure 36: Reasons for shopping online, by gender, August 2007
- Figure 37: Reasons for shopping online, by age, August 2007
- Figure 38: Reasons for shopping online, by household income, August 2007
- Figure 39: Reasons for shopping online, by race/ethnicity, August 2007
- Reasons for not shopping online
- Figure 40: Reasons for not shopping online, by gender, August 2007
- Figure 41: Reasons for not shopping online, by age, August 2007
- Figure 42: Reasons for not shopping online, by household Income, August
2007
- Figure 43: Reasons for not shopping online, by race/ethnicity, August
2007
- TV shopping--attitudes and behavior
- Figure 44: Time spent watching TV shopping channels, by gender, age,
household income, race/ethnicity and household size, August 2006
- Perceptions of TV shopping channels
- Figure 45: Perceptions of TV shopping channels, by channel, August 2007
- Reasons why consumers don' t buy from TV shopping channels
- Figure 46: Reasons not to buy from TV shopping channels, by gender,
august 2007
- Figure 47: Reasons not to buy from TV shopping channels, by age, August
2007
- Future and Forecast
- Future Trends
- E-commerce trends
- TV shopping trends
- Market forecast
- Home shopping market
- Figure 48: Forecast of total U.S. home shopping revenues*, at current
and constant prices, 2007-12
- Figure 49: Forecast of total U.S. home shopping revenues, at current and
constant prices, 2007-12
- Mail order/Catalog
- Figure 50: Forecast of Mail order/catalog sales, at current and constant
prices, 2007-12
- E-commerce
- Figure 51: Forecast of e-commerce sales, at current and constant prices,
2007-12
- TV Shopping
- Figure 52: Forecast of TV shopping sales, at current and constant
prices, 2007-12
- Forecast factors
- Appendix: Trade Associations
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