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Market Research Report

Women's Changing Lifestyles - UK - October 2007

Published by Mintel International Group Ltd, Contact us : +1-860-674-8796
Published 2007/10 Content info  
Product code MT57549
Price From  US $ 3390 Order/Price list
US $ 3390 Hard Copy
US $ 3390 PDF by E-mail (Site License)
US $ 4890 PDF by E-mail (2 Site License)
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Approx. 1-2 business days
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Description TOC

Abstract

Some of the most important factors influencing society today have been brought about by changes in women' s lives. Improvements in the education and career aspirations of young women have meant that many women (though by no means all) feel a sense of independence, and of control over their own destiny, which would have been unheard of in previous generations. This has implications throughout the lifestages, leading to a variety of social phenomena, including:

  • the rise of the hard-drinking ‘ladette'
  • more couples in which the woman is the highest earner
  • more single-parent households (almost all of them headed by women)
  • more working mothers of young children
  • post-family women who are ‘staying younger longer' , and refusing to conform to stereotypes dictating how older women should look and behave.

The negative side to this freedom and independence is that women can feel under pressure to ‘have it all' and to ‘do it all' , leading in some cases to tiredness, anxiety and/or depression.

This report examines how women' s lives alter as they get older and enter different situations and lifestages, looking at the differences and similarities between them.

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