Abstract
At a projected $150 billion in 2007, the mobile phone service industry is one of the largest sectors in the U.S. economy, characterized by intense competition and ever-changing consumer preferences. Service providers are at a pivotal strategic juncture, striving to differentiate brands in the face of commoditization and slowing subscriber growth.
This report clearly identifies the principal external factors affecting the mobile phone services market. Mintel' s exclusive consumer research shows the attitudes, needs and behavior of your customers.
Topics explored include:
- Consumer segments generating the most new subscribers
- How brands are differentiating themselves in television advertising
- Additional data services that appeal most to consumers
- Reasons why consumers change carriers, and which consumers are the least likely to change
For the purposes of this report, a mobile phone service provider is defined as a company that provides the radio frequencies and access necessary to conduct voice and data communications.
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