Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Consumer research methodology
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- It has been a good period for the bottom line
- Lots of under-served groups means lots of opportunity
- Opportunity, yes, but how do you please older women?
- New concepts for older women sure to draw from a wider age range
- Preparing (bracing?) for the holidays
- Where' s the eco-chic?
- Keeping women happy is as simple as making comfortable and casual say,
"You have such a unique style!"
- Get the fit right, and you can change women' s purchasing habits
- Looking beyond brand names
- Shopping for clothes can be overwhelming
- Fashion inspiration is everywhere
- Promotion comes through TV, magazines, and word of mouth; focuses on
branding, lifestyles, and the cool factor
- Purchases away from stores remain a niche, but a big one
- Figure 1: Purchases outside of traditional retailers in the past 12
months, by age, January-October 2006
- Leading retail channels
- Almost everyone wants to be somewhere else
- Market Drivers and Future Trends
- Baby Boomers have market power, but are difficult to target
- Figure 2: Female population projections, by age, 2002-12
- Difficulty in targeting Baby Boomers
- Consumer concerns and the economy
- Consumer confidence
- Holiday sales
- Cheap-chic and celebrity fashionistas
- Plus-size shoppers are still overlooked
- Girls and women becoming more athletic
- Where' s the eco-chic?
- Retailers will increasingly give each niche category special attention
- History repeats?--Line extensions may dilute brands
- Market Size and Trends
- Market size
- Figure 3: U.S. retail sales of women' s clothing, at current and constant
prices, 2002-07
- Market trends
- Knock-offs
- Holiday cutbacks
- Retailers focus on the "unique"
- Market Segmentation
- Introduction
- Figure 4: Sales of women' s clothing, segmented by type, 2005 and 2007
- Tops
- Figure 5: Sales of women' s tops, at current and constant prices, 2002-07
- Pants, shorts, skirts
- Figure 6: Sales of women' s pants, shorts, and skirts, at current and
constant prices, 2002-07
- Jeans and the bottom line
- Sleepwear, undergarments, hosiery
- Figure 7: Sales of women' s sleepwear, undergarments, and hosiery, at
current and constant prices, 2002-07
- Dresses and suits
- Figure 8: Sales of women' s dresses and suits, at current and constant
prices, 2002-07
- Sportswear and sweats
- Figure 9: Sales of women' s sportswear and sweats, at current and
constant prices, 2002-07
- Coats
- Figure 10: Sales of women' s coats, at current and constant prices,
2002-07
- Supply Structure
- Overview
- Retailer strategies in brief
- Ann Taylor
- Gap/Old Navy
- Abercrombie & Fitch
- American Eagle Outfitters
- Bloomingdale' s
- J. Crew
- Coldwater Creek
- Under Armour
- Premium brands continue to thrive
- True Religion
- Liz Claiborne
- "Cheap-chic" specialty stores going after younger consumers
- Advertising and Promotion
- Overview
- It' s All about the Brands
- Woodbury Common Premium Outlets
- Figure 11: Woodbury Common Premium Outlet
- Puma Sportswear
- Figure 12: Puma Sportswear
- Levi' s Original Jeans
- Figure 13: Levi' s Original Jeans
- Coldwater Creek Fashion
- Figure 14: Coldwater Creek Fashion
- American Eagle
- Figure 15: American Eagle
- It Fits My Lifestyle--and it Makes Me Look Good
- Under Armour Clothing
- Figure 16: Under Armour Clothing
- Talbots Womenswear
- Figure 17: Talbots Womenswear
- Cripple Creek Clothing
- Figure 18: Cripple Creek Clothing
- Cool Above All Else
- Gap Unisex Fashion
- Figure 19: Gap Unisex Fashion
- Calvin Klein Men' s and Womenswear
- Figure 20: Calvin Klein men' s and womenswear
- bebe womenswear
- Figure 21: bebe womenswear
- Retail Distribution
- Introduction
- Figure 22: U.S. retail sales of women' s clothing, by channel, 2005 and
2007
- Figure 23: Sales of women' s clothing at clothing stores, at current and
constant prices, 2002-07
- Figure 24: Sales of women' s clothing at department stores (other than
discount), at current and constant prices, 2002-07
- Figure 25: Sales of women' s clothing at discount or mass merchandiser
department stores, at current and constant prices, 2002-07
- Figure 26: Sales of women' s clothing at warehouse clubs and
supercenters, at current and constant prices, 2002-07
- Figure 27: Sales of women' s clothing at other channels, at current and
constant prices, 2002-07
- The Consumer--Attitudes and Style Choices
- Attitudes about choosing women' s apparel
- Figure 28: Attitudes towards choosing women' s apparel, January-October
2006
- Figure 29: Attitudes towards choosing women' s apparel, by age,
January-October 2006
- Comfort, trendy or classic?
- Figure 30: Describe your style of dress, June 2007
- Figure 31: Describe your style of dress, by age, June 2007
- Figure 32: Describe your style of dress, by race/ethnicity, June 2007
- Seeking advice about women' s apparel
- Figure 33: Seeking advice on choosing fashion, June 2007
- Figure 34: Seeking advice on choosing fashion, by age, June 2007
- Sources for fashion ideas
- Figure 35: Sources for fashion inspiration, June 2007
- Items most likely to splurge on
- Figure 36: Items women are most likely to splurge on, by age, June 2007
- Figure 37: Items women are most likely to splurge on, by household
income, June 2007
- Figure 38: Items women are most likely to splurge on, by race/ethnicity,
June 2007
- Opinions about women' s clothing retailers
- Figure 39: Opinions about clothing retailers, by age, June 2007
- Figure 40: Opinions about clothing retailers, by household income, June
2007
- Figure 41: Opinions about clothing retailers, by race/ethnicity, June
2007
- Style that stands out or blends in?
- Figure 42: Women' s descriptions of their clothing style, June 2007
- Figure 43: Women' s descriptions of their clothing style, by age, June
2007
- Figure 44: Women' s descriptions of their clothing style, by household
income, June 2007
- Figure 45: Women' s descriptions of their clothing style, by
race/ethnicity, June 2007
- Shopping strategy for women' s clothing
- Figure 46: Attitudes towards shopping and looking for women' s clothing,
June 2007
- Figure 47: Attitudes towards shopping and looking for women' s clothing,
by age, June 2007
- Figure 48: Attitudes towards shopping and looking for women' s clothing,
by race/ethnicity, June 2007
- Market Forecast
- Women' s clothing market
- Figure 56: Forecast of total U.S. retail sales of women' s clothing, at
current and constant prices, 2007-12
- Tops
- Figure 57: Forecast of U.S. sales of women' s tops, at current and
constant prices, 2007-12
- Pants, shorts, skirts
- Figure 58: Forecast of U.S. sales of women' s pants, shorts, and skirts,
at current and constant prices, 2007-12
- Sleepwear, undergarments, hosiery
- Figure 59: Forecast of U.S. sales of women' s sleepwear, undergarments,
and hosiery, at current and constant prices, 2007-12
- Dresses and suits
- Figure 60: Forecast of U.S. sales of women' s dresses and suits, at
current and constant prices, 2007-12
- Sportswear and sweats
- Figure 61: Forecast of U.S. sales of women' s sportswear and sweats, at
current and constant prices, 2007-12
- Coats
- Figure 62: Forecast of U.S. sales of women' s coats, at current and
constant prices, 2007-12
- Forecast factors
- Appendix: Trade Associations
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