Abstract
This report covers the sales of yogurt drinks, defined as "sippable" yogurts (not spoonable or squeezable). Mintel' s analysis provides the reader with a clear understanding of the state of the yogurt drinks market and its players, as well as information and insights that can lead to better marketing and new product development.
Sales of yogurt drinks grew significantly from 2002 to 2006, but dropped in 2007 due to competition from outside categories and concerns about sugar content. New flavors and formulas will be necessary to target the most profitable consumer categories and increase market share.
Some of the questions answered in this report are as follows:
- How is the Hispanic market supporting the category, and what flavors might better target this group?
- How are private labels performing in this category?
- What role does price play when moms buy yogurt drinks for kids? How does this change when buying for themselves?
- Where are yogurt drinks used, and how could manufacturers make packaging more convenient?
- How will competition increase in the next five years? Who will the new entrants be?
- How might Neptune Krill Oil figure into the future of yogurt drinks?
Some yogurt drinks are actually described as "smoothies," and are included in this report. These products are typically about half juice and half fat-free yogurt. Excluded from this report are kefir, yogurt sold in cups or tubes, and frozen yogurt.
This report contains US IRI InfoScan data.
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