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Market Research Report

Home Networking and Related Hardware - US - November 2007

Published by Mintel International Group Ltd, Contact us : +1-860-674-8796
Published 2007/11 Content info  
Product code MT58039
Price From  US $ 3500 Order/Price list
US $ 3500 Hard Copy
US $ 3500 PDF by E-mail (Site License)
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Description TOC

Table of Contents

  • Scope and Themes
  • What you need to know
  • In-depth analysis
  • Definition and methodology
  • Abbreviations & terms
  • Abbreviations
  • Terms
  • Executive Summary
  • Snapshot of the market
  • Principal factors driving the home networking market
  • More consumers are connected and networked
  • Age and gender determine how networks are used and maintained
  • Many devices are connected to the network
  • What the future holds
  • Market Drivers
  • Demographic considerations
    • Figure 1: Population by age, 2002-12
    • Figure 2: Number of children in households, 2001-06
  • Networking and wireless now a part of daily life everywhere
    • Figure 3: Ownership of, or subscription to, wireless products/services, by age, June 2006
  • Computer-based entertainment content-sharing drives demand for home networks
    • Figure 4: Most popular websites, October 2007
  • The quest for convergence drives wireless living
  • The home office and the virtual work force
  • Technological developments
    • Figure 5: Unit sales and average wholesale price of personal computers, 2001-07
  • Market Size and Trends
    • Figure 6: Sales of home networking-related products, at current and constant wholesale prices, 2002-07
    • Figure 7: Sales of home networking-related products, at current and constant wholesale prices, 2002-07
  • Wireless versus wired
  • How Americans are networking
  • Triple play
  • Sales by segment
    • Figure 8: Sales of home networking equipment, segmented by type, at wholesale prices 2005 & 2007
    • Figure 9: Sales of Internet services, at current and constant prices, 2005 and 2007
  • ISPs
    • Figure 10: Sales of Internet services, at current and constant prices, 2003-07
    • Figure 11: Number of households with Internet subscriptions, 2003-07
  • Broadband versus dial-up
    • Figure 12: Internet households, by type of service, 2003-07
  • Cable versus broadband
    • Figure 13: Households connecting to the Internet by cable, 2006
  • Home computers
    • Figure 14: Sales of home computers, at current and constant wholesale prices, 2002-07
  • Home printers
    • Figure 15: Sales of home printers, at current and constant prices, 2002-07
  • Modems and routers
    • Figure 16: Sales of modems and routers, at current and constant prices, 2002-07
  • Routers
  • CE devices for entertainment
    • Figure 17: Sales of CE devices for entertainment, at current and constant prices, 2002-07
  • Company Profiles
  • Consumer preferences
    • Figure 18: Wireless router brand owned or rented, October 2007
    • Figure 19: Wireless router brand owned or rented, by age, October 2007
  • Top companies
  • Cisco-Linksys
  • D-Link
  • NetGear
  • Belkin
  • Buffalo
  • Advertising and Promotion
  • Overview
  • Retailers
  • Partners
  • Company advertising
  • ISPs
  • TV ad highlights
  • Cisco Systems
    • Figure 20: Cisco Systems, TV ad, 2007
  • The Consumer
  • Summary
  • Internet services
    • Figure 21: Type of home Internet service, by age, October 2007
    • Figure 22: Type of home Internet service, by income, October 2007
    • Figure 23: Type of home Internet service, by race and ethnicity, October 2007
  • Who has a home network
    • Figure 24: Has a home network, October 2007
    • Figure 25: Has a home network, by age, October 2007
    • Figure 26: Has a home network, by race and ethnicity, October 2007
    • Figure 27: Has a home network, by household size, October 2007
    • Figure 28: Has a home network, by presence of children in household, October 2007
  • Wired or wireless?
    • Figure 29: Type of home network connection, by age, October 2007
    • Figure 30: Type of home network connection, by household income, October 2007
  • Setting up the network
    • Figure 31: Involvement in setting up home network, by gender, October 2007
    • Figure 32: Involvement in setting up home network, by employment status, October 2007
  • Dealing with network problems
    • Figure 33: Handling home network problems, by gender, October 2007
  • Functions of the current or ideal network
    • Figure 34: Doing or would like to do with home network, by age, October 2007
    • Figure 35: Doing or would like to do with home network, by race and ethnicity, October 2007
  • The number of devices connected
    • Figure 36: Devices connected to home network, by age, October 2007
    • Figure 37: Devices connected to home network, by age, October 2007
    • Figure 38: Devices connected to home network, by age, October 2007
    • Figure 39: Devices connected to home network, by household income, October 2007
    • Figure 40: Devices connected to home network, by household income, October 2007
    • Figure 41: Devices connected to home network, by household income, October 2007
    • Figure 42: Devices connected to home network, by race and ethnicity, October 2007
    • Figure 43: Devices connected to home network, by race and ethnicity, October 2007
    • Figure 44: Devices connected to home network, by race and ethnicity, October 2007
    • Figure 45: Devices connected to home network, by household size, October 2007
    • Figure 46: Devices connected to home network, by household size, October 2007
    • Figure 47: Devices connected to home network, by household size, October 2007
    • Figure 48: Devices connected to home network, by household size, October 2007
  • Rooms of choice
    • Figure 49: Location of computing devices in the home, October 2007
    • Figure 50: Location of entertainment devices in the home, October 2007
  • Wireless need replacement intentions
    • Figure 51: Plan on replacing desktop computer with device with built-in wireless technology, October 2007
    • Figure 52: Plans to replace printer with device with built-in wireless technology, October 2007
    • Figure 53: Has replaced wireless router in last 12 months, October 2007
  • Future Trends and Market Forecast
  • The demographics of home networking
    • Figure 54: Population by age, 2002-12
    • Figure 55: Population, by race and Hispanic origin, 2002-12
    • Figure 56: Median household income by race and Hispanic origin of householder, 2006
  • Trends driving home networking
  • Trends adversely affecting the growth of home networking
    • Figure 57: Concerns over security, February 2007
  • A possible showdown: home networks versus cellular modems
  • The establishment of standards
    • Figure 58: Companies which have achieved 802.11n draft 2.0 certifications, November 2007
  • Providers
  • Market forecast
  • Home networking market
    • Figure 59: Forecast total U.S. retail sales of home networking-related products, at current and constant prices, 2007-12
    • Figure 60: Forecast U.S. retail sales of home networking-related products, at current and constant prices, 2007-12
  • Home computers
    • Figure 61: Forecast U.S. sales of home computers, at current and constant prices, 2007-12
  • Home printers
    • Figure 62: Forecast U.S. sales of home printers, at current and constant prices, 2007-12
  • Modems and routers
    • Figure 63: Forecast U.S. sales of modems and routers, at current and constant prices, 2007-12
  • CE devices for entertainment
    • Figure 64: Forecast U.S. sales of CE devices for entertainment, at current and constant prices, 2007-12
  • Forecast factors
  • Appendix: Trade Associations
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