Abstract
Clearly, self-perception is highly subjective and it could be argued that those who seek cosmetic surgery may have an overly heightened awareness of their looks. However, we live in an increasingly image- and youth-obsessed society and these are the driving forces behind the dynamic growth in the industry.
This report highlights the blurring of the boundaries between surgical and non-surgical treatments and throws the spotlight on who is having surgery, who wants surgery and which providers are most likely to get their custom.
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