Abstract
This report offers a comprehensive analysis of non-traditional food retailing in the U.S. and addresses a variety of questions, including:
What types of foods do consumers purchase in non-food channels?
How are foods marketed within channels that don' t specialize in food and beverage?
Which brands are represented and where?
Where are consumers most likely to make non-traditional food purchases?
What demographic groups are most likely to buy non-traditional food?
For the purposes of this report, non-traditional food retailing is defined as the marketing and sales of food products within stores and channels that do not specialize in food and beverage. Segments covered in this report:
Snack foods such as popcorn, chips, crackers, candy, cookies, crackers, nuts and nutrition bars
Meal components such as pasta, spices, mixes, cheese, sauces, dried beans and rice
Specialty foods such as olive oil, specialty vinegars and smoked salmon
Packaged coffee and tea that are consumed outside the store
This report does not cover ready-to-consume beverages, or food prepared within a store to be eaten on site.
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