Abstract
This report answers questions that will help you find opportunities and maximize growth in the refrigerated foods market. Some topics include:
- Why do consumers use refrigerated foods and how prevalent is taking short cuts in meal preparation among households?
- What opportunities and challenges lie in promoting refrigerated foods targeting breakfast, lunch and dinnertime applications?
- How does the size of household effect usage of refrigerated foods?
- What are the underdeveloped opportunities in catering to the increasing child population in the U.S.?
- How do private label refrigerated foods, alternative convenient meal solutions, and foodservice negatively impact the market?
- Which have been the most successful new product launches over the review period?
- What are the reasons that consumers do not use refrigerated foods?
- Who are refrigerated food consumers and what are the motivations for purchasing products in the category?
This report covers refrigerated entrees and side dishes. Excluded are refrigerated pasta, pasta sauces, baked beans, gravy, sauces, pizza, salads and vegetables.
Ready-to-eat and heat-and-eat products are covered, but discussion and sales do not include ready-to-cook products like stuffed chicken or pork chops, kabobs, soup starters or pizza.
This report contains US IRI InfoScan data.
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