Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Data for this report
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- The bottom line: refrigerated foods save time and effort
- Mealtime opportunities and challenges
- Size of households and number of children impact market
- Market reports brisk sales
- Side dishes drive category growth in FDM outlets
- Highly diversified supply chain
- Supermarkets account for majority of refrigerated food sales
- The refrigerated foods consumer
- Market forecast
- Market Drivers
- Need for quick meal solutions
- Figure 1: Always looking for short cuts in the kitchen, September 2007
- Figure 2: Reasons for using refrigerated foods, by type of food used,
part one, September 2007
- Figure 3: Reasons for using refrigerated foods, by type of food used,
part two, September 2007
- Traditional mealtimes present opportunities and challenges
- Breakfast
- Figure 4: Breakfast consumption patterns, weekends and/or weekdays,
September 2006
- Lunch
- Figure 5: Average commuting times in select major U.S. cities, October
2006
- Figure 6: Length of time available for lunch, weekdays, June 2007
- Figure 7: Deli Creations TV ad
- Dinner
- Figure 8: Dinner is the hardest meal to prepare for me/my family,
September 2007
- The family factor
- Figure 9: Households by size, 1995 and 2005
- Figure 10: Households by presence of children, 1995-2005
- New product development
- Figure 11: New product development in the U.S. in refrigerated foods*,
2002-07
- Numerous options in convenient meal solutions
- Private label offers lower price options
- Market Size and Trends
- Market size
- Figure 12: U.S. FDM sales of refrigerated foods, at current and constant
prices, 2002-07
- Wal-Mart sales
- Market trends
- Figure 13: Top ten positioning claims of new refrigerated food products,
January-December 2006
- Market Segmentation
- Introduction
- Overview
- Figure 14: FDM sales of refrigerated food, by segment and subsegment,
2005 and 2007
- Refrigerated side dishes
- Figure 15: FDM sales of refrigerated side dishes, at current and
constant prices, 2002-07
- Refrigerated entrées
- Figure 16: Sales of refrigerated entrées, at current and constant
prices, 2002-07
- Supply Structure
- Overview of company and brand sales
- Figure 17: FDM manufacturer sales of refrigerated foods in the U.S.,
2006 and 2007*
- Refrigerated side dishes
- Figure 18: FDM manufacturer brand sales of refrigerated side dishes in
the U.S., 2006 and 2007*
- Refrigerated entrées
- Figure 19: FDM manufacturer brand sales of refrigerated entrées in the
U.S., 2006 and 2007*
- Advertising and Promotion
- Introduction
- Hormel Foods
- Figure 20: Hormel, The Food Professional TV ad
- Perdue Farms
- Unilever Bestfoods
- Figure 21: Country Crock Deluxe TV ad
- Kraft Foods
- Figure 22: Lunchables Brigade TV ad
- Figure 23: Oscar Mayer Deli Creations TV ad
- Retail Distribution
- Introduction
- Figure 24: U.S. FDM sales of refrigerated foods, by channel, 2005 and
2007
- Supermarkets
- Figure 25: U.S. supermarket sales of refrigerated foods, at current and
constant prices, 2002-07
- The Consumer: Usage of Refrigerated Foods
- Summary
- Usage and reasons
- Differences in use between men and women
- Younger respondents are more receptive
- Opportunities exist for different household sizes by targeting them with
specific meal-size options
- Further marketing options could yield success
- Personal usage of refrigerated foods
- Figure 26: Usage of refrigerated foods, by type of food, September 2007
- Figure 27: Usage of refrigerated foods, by type, by gender, September
2007
- Figure 28: Usage of refrigerated foods, by type, by age, September 2007
- Figure 29: Usage of refrigerated foods, by type, by race/ethnicity,
September 2007
- Figure 30: Usage of refrigerated foods, by number of people in the
household, September 2007
- Household usage of refrigerated potato products
- Figure 31: Household usage of fresh, refrigerated potato products, May
2006-June 2007
- Reasons for using refrigerated foods
- Figure 32: Reasons for using refrigerated foods, by type of food used,
part one, September 2007
- Figure 33: Reasons for using refrigerated foods, by type of food used,
part two, September 2007
- Reasons for not using refrigerated foods
- Figure 34: Respondents who do not use refrigerated foods, by gender,
age, household income and race/ethnicity, September 2007
- Figure 35: Reasons for not using refrigerated foods, September 2007
- Figure 36: Reasons for not using refrigerated foods, by gender,
September 2007
- Figure 37: Reasons for not using refrigerated foods, by age, September
2007
- The Consumer: Cooking Habits and Refrigerated Foods
- Frequency of cooking
- Figure 38: Whether cook a meal at least two nights a week, by key
demographics, September 2007
- General cooking attitudes and behaviors
- Figure 39: Attitudes and behaviors related to cooking, September 2007
- Cooking attitudes and behaviors of refrigerated food users
- Figure 40: Attitudes and behaviors related to cooking, by whether use
refrigerated foods, September 2007
- Future and Forecast
- Future trends
- Americans' reliance on convenience foods continues to grow
- Driving growth by targeting demographics
- Targeting smaller households and Baby Boomers
- Reaching out to needs of large households and the children' s market
- Ethnically-inspired meals take into account the rising level of diversity
- Figure 41: Population, by race and Hispanic origin, 2006-11
- Market forecast
- Refrigerated foods market
- Figure 42: Forecast of total U.S. retail sales of refrigerated foods, at
current and constant prices, 2007-12
- Refrigerated side dishes
- Figure 43: Forecast of sales of refrigerated side dishes, at current and
constant prices, 2007-12
- Refrigerated entrées
- Figure 44: Forecast of sales of refrigerated entrées, at current and
constant prices, 2007-12
- Forecast factors
- Appendix: Trade Associations
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