Table of Contents
- Issues in the Market
- Main issues
- Definition
- Abbreviations
- Market in Brief
- Optical media demand high
- High definition still to come?
- The threat of ' flash' memory and networked storage
- Download kiosks
- Networked storage
- Internal Market Environment
- Key Points
- Culture of copying exists in the UK
- Figure 1: Attitudes towards personal data
- Rise in digital music sales
- Figure 2: Value sales of pre-recorded music, 2004 and 2006
- Greater connectivity
- Recordable Blu-Ray and HD-DVD sales flat
- The format war doesn' t help
- Figure 3: Attitudes towards new technology, July 2007
- CDR and DVDR usage
- Figure 4: Adults who have a PC at home that is used for creating/burning
CDs/DVDs, 2005-07
- Broader Market Environment
- Key Points
- High price of HD comes at a bad time
- Figure 5: Trends in personal disposable income and consumer expenditure,
2002-12
- Digital is becoming an ever greater part of lifestyles
- Figure 6: Ownership of digital devices, 2004-07
- Data gets more personal
- Penetration of PCs
- Figure 7: Household ownership of PCs, 2003-07
- Penetration of recordable hard drives
- Figure 8: Adults who have selected computer hardware at home, 2002-07
- Paid-for content downloads increase
- Figure 9: Value sales of pre-recorded music, 2004 and 2006
- Competitive Context
- Key Points
- Digital overload
- Figure 10: Recordable media devices used, October 2007
- Personal video recorders
- Video on demand
- Moving away from discs to sticks?
- Figure 11: Usage of recordable media devices, October 2007
- Media servers
- Strengths and Weaknesses in the Market
- Market Size and Forecast
- Key Points
- Figure 12: UK (Optical) Recordable Media Market Value
- The Future of the Market
- Key Points
- CDR and DVDR
- High Definition recordable media
- Networked storage
- Download and burn
- Companies and Brands
- Imation
- Memorex
- TDK
- Verbatim
- Maxell
- Advertising and Promotion and Channels to Market
- Figure 13: Advertising spends by the leading optical media brands,
2003-07
- Spend low across the board
- This is reflected in the widespread availability of optical media
- The Consumer -- Usage
- Which recordable media is used the most?
- Figure 14: Usage of recordable media devices , October 2007
- Convenience drives behaviour
- Figure 15: How consumers use different types of recordable media
- CDRs for music and DVDRs are used for video
- Attitudes Towards Personal Data
- Figure 16: Attitudes towards personal data, October 2007
- The threat of MP3 players
- Is backing up online that low?
- No time to record
- Appendix
- Topline results
- Figure 19: Usage of recordable media device, October 2007
- Figure 20: Factors influencing purchase of recordable CDs, October 2007
- Figure 21: Factors influencing purchase of recordable DVDs, October 2007
- Figure 22: Factors influencing purchase of USB (memory) sticks, October
2007
- Figure 23: Factors influencing purchase of memory cards, October 2007
- Figure 24: Factors influencing purchase of external/portable hard
drives, October 2007
- Figure 25: Specific usage of recordable CDs, October 2007
- Figure 26: Specific usage of Recordable DVDs, October 2007
- Figure 27: Specific usage of USB (memory) sticks, October 200
- 7 Figure 28: Specific usage of memory cards, October 2007
- Figure 29: Specific usage of external/portable hard drives, October 2007
- Figure 30: Attitudes towards personal data, October 2007
- Detailed demographics
- Figure 31: Usage of recordable media devices, by gender, age, region,
socio-economic group, newspaper readership, household income, presence of
children, Internet usage, supermarket usage, mobile provider and TV
reception, October 2007
- Figure 32: Factors influencing purchase of recordable CDs, by gender,
age, region, socio-economic group, newspaper readership, household income,
presence of children, Internet usage, supermarket usage, mobile provider and
TV reception, October 2007
- Figure 33: Factors influencing purchase of recordable DVDs, by gender,
age, region, socio-economic group, newspaper readership, household income,
presence of children, Internet usage, supermarket usage, mobile provider and
TV reception, October 2007
- Figure 34: Factors influencing purchase of USB (memory) sticks, by
gender, age, region, socio-economic group, newspaper readership, household
income, presence of children, Internet usage, supermarket usage, mobile
provider and TV reception, October 2007
- Figure 35: Factors influencing purchase of memory cards, by gender, age,
region, socio-economic group, newspaper readership, household income,
presence of children, Internet usage, supermarket usage, mobile provider and
TV reception, October 2007
- Figure 36: Factors influencing purchase of external/portable hard drive,
by gender, age, region, socio-economic group, newspaper readership,
household income, presence of children, Internet usage, supermarket usage,
mobile provider and TV reception, October 2007
- Figure 37: Specific usage of recordable CDs, by gender, age, region,
socio-economic group, newspaper readership, household income, presence of
children, Internet usage, supermarket usage, mobile provider and TV
reception, October 2007
- Figure 38: Specific usage of Recordable DVDs, by
gender, age, region, socio-economic group, Newspaper readership, household
income, presence of children, Internet usage, supermarket usage, mobile
provider and TV reception, October 2007
- Figure 39: Specific usage of USB (memory) sticks, by gender, age,
region, socio-economic group, newspaper readership, household income,
presence of children, Internet usage, supermarket usage, mobile provider and
TV reception, October 2007
- Figure 40: Specific usage of memory cards, by
gender, age, region, socio-economic group, newspaper readership, household
income, presence of children, Internet usage, supermarket usage, mobile
provider and TV reception, October 2007
- Figure 41: Specific usage of external/portable hard drives, gender, age,
region, socio-economic group, newspaper readership, household income,
presence of children, Internet usage, supermarket usage, mobile provider and
TV reception, October 2007
- Figure 42: Attitudes towards ersonal data, by
gender, age, region, socio-economic group, newspaper readership, household
income, presence of children, Internet usage, supermarket usage, mobile
provider and TV reception, October 2007
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