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Market Research Report

Finance and the Everyday Consumer - US - December 2007

Published by Mintel International Group Ltd, Contact us : +1-860-674-8796
Published 2007/12 Content info  
Product code MT58810
Price From  US $ 3995 Order/Price list
US $ 3995 Hard Copy
US $ 3995 PDF by E-mail (Site License)
US $ 5495 PDF by E-mail (2 Site License)
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Approx. 1-2 business days
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Approx. 3-4 business days
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Description TOC

Abstract

In spite of rising energy prices, a turbulent stock market and an ongoing state of war, US consumers have continued to spend. While this spending has prevented the economy from slipping, it has come at the cost of decreased individual savings and increased personal debt. Mintel takes a closer look at how consumers are handling these changes in their economy.

With exclusive consumer research, Mintel explores:

  • what consumers are doing to decrease expenses in reaction to rising gas prices
  • who is most affected by interest rate hikes
  • which consumers are saving less every year and why
  • which demographics are more likely to splurge on extra purchases and how they finance these increased expenditures
  • who is at the greatest risk from the current mortgage lending crisis

This Mintel report discusses consumer spending and saving habits in response to recent economic changes. Consumer confidence is analyzed in light of self-reported spending and saving habits to create a picture of the everyday consumers' attitudes toward and reactions to the economy.

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