Abstract
As personal computers became more and more affordable in recent years, they were adopted by an increasingly large audience. Currently, over three-quarters of US households own a PC and with average PC prices well under $1000, the sector is fairly mature and well-saturated. In this report, Mintel delves into the home computer sector, analyzing key market drivers, trends, manufacturers and consumer attitudes. To offer recommendations on how industry players can succeed in this highly competitive, commoditized market, Mintel analyzes:
- How broadband Internet access and advancements in computer technology have influenced home computer sales
- The effect of an uncertain economy on the home computer market
- Why industry leaders continue to shift despite the relative maturity of the home computer sector
- How Americans research their home computer purchases, and what role the traditional brick-and-mortar store plays in the final decision
- What consumers look for in a new home computer and how they use their computers at home
- How industry players can adapt their product and marketing strategies to remain competitive in coming years
This Mintel report discusses sales of personal computers. The focus of the report is on the two largest segments of this industry, notebooks and desktops. The report builds upon Mintel' s previous study on home computers, Home Computers- US, October 2006.
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