Abstract
This report focuses on specific attitudes and behaviors related to cooking dinner, including cooking motivations, meal preparation times and other activities that occur during dinnertime:
- Under what circumstances do consumers cook dinner at home?
- What do consumers eat for dinner?
- Who typically cooks the evening meals?
- How do work schedules impact evening meals?
- What else are consumers doing while eating evening meals?
- How far in advance do consumers plan dinner?
Dinnertime is one of the most hectic times of the day for most Americans. Consumers are overwhelmed by the challenge of delivering appealing, healthy and cost-effective meals, while still spending quality time with family. Mintel expands on the opportunities for convenience food purveyors to market timesaving dinner solutions.
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