Abstract
This report assesses food labelling since the last Mintel report was published in May 2003. Over the last four years the amount of information included on food labels has multiplied. In addition to ingredients, nutrition information and best-before dates, today' s consumers are demanding to know whether packaging can be recycled, where the product comes from and whether it was produced ethically. Allergen and free-from labelling in particular have grown significantly. Meanwhile manufacturers are grappling with the problem of how to fit all this information onto labels and make it readable.
This report looks at the issues surrounding food labelling. It is not meant as a definitive guide to all possible food labels or indicators that appear on-pack but rather looks at some of the important trends that are influencing how food labelling is evolving, looking at developing consumer demands and future legislation.
It looks at awareness and importance of different food labels, as well as the understanding of them within the context of the changing nature of the overall food market in the UK.
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