Abstract
This report is focused on the chemical omega-3. The last two years has seen omega-3 explode on the food and beverage scene as a highly desirable food additive. The health benefits associated with these fatty acids have the potential to reach a wider demographic than other additives.
Analysis and insights include:
- Who is buying omega-3 foods and beverages?
- Which omega-3 products are most popular?
- Which food categories are seeing the most omega-3 product introductions?
- What other additives are on the market and how do they compare?
- What are the perceived health benefits of omega-3?
- In what ways are current marketing messages falling short?
This report clearly identifies the principal factors driving or curtailing growth in the omega-3 market. Six years of specific sales data give you a factual and impartial presentation of the market. Exclusive consumer research shows the attitudes, needs and behavior of consumers, with results analyzed by demographic characteristics. Details on the major companies and brands update you on competitor products and strategies, while a five-year forecast reveals potential opportunities for growth and product development.
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