Abstract
The retail market is changing. Major retail groups are leveraging their market
position to build multi-category, multichannel businesses, expanding store
size from super- to hyper-markets and geographical coverage from physical to
online.
But how effective are these major retailers at managing their brand across
categories and channels to optimise their full potential competitively? And
how effective are other retailers at exploiting their brands' strengths in
defence against the majors?
This report takes a 360° look at retail brand performance by category,
brand, key performance indicator and by brand aspects of brands in multiple
categories.
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