Car Accessories - UK - February 2008

Table of Contents

• Issues in the Market
• Main issues
• Definition
• Abbreviations
• Market in Brief
• Car parc continues to grow
• Market growth has stalled
• Used cars may help growth
• Two-car households growing in number
• Young drivers need to be won over
• Competition from outside and inside the industry
• Domestic holidays buoy racks
• Marketing as innovation
• Growth lies in style and comfort
• Targeting specific groups
• Look, no hands!
• Internal Market Environment
• Key points
• Car parc continues to grow
  • Figure 1: Number of cars in use (car parc) in the UK, 2001-07Figure 2: Cars in use (car parc), 2001-07
• New car registrations down
  • Figure 3: Trends in private, business and fleet new car registrations, 2001-07
• Used car sales
  • Figure 4: Retail new and used car sales (units), 2001-07
• Shifting patterns in car ownership
  • Figure 5: Number of cars owned by individual households, 1985/86-2006
• Broader Market Environment
• Key points
• PDI to rise, but so will savings ratio
  • Figure 6: Total PDI, consumer expenditure and savings, 2002-12
• Ageing population
  • Figure 7: UK population, by age group, 2002-12
• Number of one-person households to rise
  • Figure 8: Total number of UK households and one-person households, 1991-2012
• Cars preferred for holidays at home
• Safety first in Europe
• Don' t talk and drive
• Many drivers still not buying hands-free kits
• Competitive Context
• Key points
• Fighting for spend
• OE also competes
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
• Market growth has almost stalled
  • Figure 9: Past, current and forecast of UK retail sales of car accessories, at constant 2007 prices* and euros, 2002-12
• Factors used in the forecast
• Segment Performance
• Key points
• Convenience and styling
  • Figure 10: UK retail sales of convenience and styling accessories, 2002-07
• Car mats
• Roof bars/boxes and cycle carriers
• Decoratives
• Styling and other accessories
• Safety/emergency accessories
  • Figure 11: UK retail sales of safety/emergency accessories, 2002-07
• Companies and Brands
• Key points
• Increased competition
  • Figure 12: Retail distribution of the car accessories market, by outlet type, 2004 and 2006
• Halfords
• Motor World
• A1 Motor Stores
• Wilco Motor Spares
• Carnoisseur
• The Internet
• eBay
• Others
• Brand Communication and Promotion
• Key points
• Adspend on the wane
  • Figure 13: Main monitored media advertising expenditure on car accessories, 2003/04-02006/7
• Press and TV dominate
  • Figure 14: Main monitored media advertising expenditure on car accessories, by outlet type, 2004/05-2006/07
• Halfords spends twice as much as rest combined
  • Figure 15: Advertising expenditure on car accessories, by leading suppliers, 2004/05-2006/07
• Who Owns Car Accessories?
• Key points
• Emergency and safety
  • Figure 16: Ownership of car accessories for emergency/safety use, December 2007
• Convenience and styling
  • Figure 17: Ownership of car accessories for convenience and styling, December 2007
• Who' s Planning to Buy?
• Emergency and safety
  • Figure 18: Planned purchase of car accessories for emergency/safety use (not currently owned), December 2007
• Convenience and styling
  • Figure 19: Planned purchase of car accessories for convenience/styling (not currently owned), December 2007
• Who' s Not Interested?
• Emergency and safety
  • Figure 20: ' Not something I' d buy' , by type of car accessory for emergency/safety use, December 2007
• Convenience and styling
  • Figure 21: ' Not something I' d buy' , by type of car accessory for convenience/styling, December 2007
• Ownership and purchase put in context
• Emergency and safety
  • Figure 22: Car accessories for emergency/safety use, by agreement with statement ' already own' , ' plan to buy' or ' not something I' d buy' , December 2007
• Convenience and styling
  • Figure 23: Car accessories for styling/convenience, by agreement with statement ' already own' , ' plan to buy' or ' not something I' d buy' , December 2007
• Appendix
• Who owns car accessories?
• Ownership of car accessories for emergency/safety use
  • Figure 30: Ownership of car accessories for emergency/safety use, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Ownership of car accessories for convenience and styling
  • Figure 31: Ownership of car accessories for convenience and styling (1), by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Ownership of car accessories for convenience and styling (continued)
  • Figure 32: Ownership of car accessories for convenience and styling (2), by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Ownership of car accessories for convenience and styling (continued)
  • Figure 33: Ownership of car accessories for convenience and styling (3), by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Who' s planning to buy?
• Car accessories for emergency/safety, don' t own but plan to buy
  • Figure 34: Car accessories for emergency/safety, don' t own but plan to buy, by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Car accessories for convenience/styling, don' t own but plan to buy
  • Figure 35: Car accessories for convenience/styling, don' t own but plan to buy (1), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Car accessories for convenience/styling, don' t own but plan to buy (continued)
  • Figure 36: Car accessories for convenience/styling, don' t own but plan to buy (2), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Car accessories for convenience/styling, don' t own but plan to buy (continued)
  • Figure 37: Car accessories for convenience/styling, don' t own but plan to buy (3), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Who' s not interested?
• Car accessories for emergency/safety, not something I' d buy
  • Figure 38: Car accessories for emergency/safety, not something I' d buy, by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Car accessories for convenience/styling, not something I' d buy
  • Figure 39: Car accessories for convenience/styling, not something I' d buy (1), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Car accessories for convenience/styling, not something I' d buy (continued)
  • Figure 40: Car accessories for convenience/styling, not something I' d buy (2), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Car accessories for convenience/styling, not something I' d buy (continued)
  • Figure 41: Car accessories for convenience/styling, not something I' d buy (3), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Attitudes to car accessories
  • Figure 42: Attitudes towards car accessories, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Further attitudes towards car accessories
  • Figure 43: Further attitudes towards car accessories, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
• Car accessory target opportunities
• Consumer target groups
  • Figure 44: Consumer target groups, by gender, age, socio-economic group, region, household income, daily and Sunday newspaper readership and titles read, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, December 2007
• Consumer target groups (continued)
  • Figure 45: Consumer target groups, by gender, age, socio-economic group, region and household income, December 2007