Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- It' s all about where you live
- Competitive context
- EPA regulations to shift rodenticide revenue from retail products to
professional services
- Consolidation to continue
- Environmental tide may have turned
- Segment performance--Pest control services
- Short-term problems; long-term growth assured
- Consistent growth among national and regional players
- Organic/environmentally-friendly products on the rise--will gain traction
- Termidor: too good to be true
- Segment performance--FDM pest control products
- Retail product forecast/predictions
- Retail product innovation sparks life into segment
- SC Johnson firmly ensconced as FDM sales leader--product portfolio strong
supermarket match
- SC Johnson innovations offer product diversity, new revenue potential:
- Woodstream shows how to boost margins with premium products
- Retail channels
- Wal-Mart in the lead--to grow share based on one-stop shopping,
lower-income skew
- Home improvement pest control sales to feel housing slowdown
- Convenient pest control pickup to stabilize future supermarket sales
- The Consumer
- Gardening Baby Boomers to the rescue
- Pest control services and product usage
- Usage by pest type
- Frequency of use
- How pest control service is chosen
- Why pest control service is chosen
- Market Size and Forecast
- Pest control services face near-term hurdles, long-term growth
- Pest control products to keep pace on heels of innovation
- Revenue summary
- Figure 1: Total U.S. sales and forecast of pest control services and
retail products, in current prices, 2002-12Figure 2: Total U.S. sales and
forecast of pest control services and retail products, in constant prices,
2002-12
- Competitive Context
- EPA regulations to shift rodenticide revenue from retail products to
professional services
- Consolidation to continue
- Efficacy over environment
- Segment Performance
- Key points
- Cost/benefit analysis: expense, safety, trust, and efficacy affect each
segment differently
- Figure 3: U.S. sales and forecast of pest control services and retail
products, by segment, 2002-12
- Figure 4: U.S. sales of pest control services and retail products, by
segment, 2005 and 2007
- Segment Performance--Pest Control Services
- Key points
- Short-term problems; long-term growth assured
- Figure 5: U.S. sales of pest control services, 2002-12
- Segment Performance--FDM Pest Control Products
- Key points
- Retail product innovation sparks life into segment
- Environmental sprays lag; devices lead
- Figure 6: FDM sales of pest control retail products, by product type,
2003 and 2005
- Retail Channels
- Key points
- Channel product selection may influence pest control purchase decision
- Broader retail market reflects consistent need
- Figure 7: U.S. sales of retail pest control products, by retail channel,
2005 and 2007
- Retail Channels--Other
- Key points
- Wal-Mart to grow share based on one-stop shopping, lower-income skew
- Home improvement pest control sales to feel housing slowdown
- Figure 8: U.S. sales of retail pest control products at other channels,
2002-07
- Retail Channels--Supermarkets
- Key points
- Convenient pest control pickup to stabilize future sales
- Pest control products viewed as "least hazardous" have best sales
opportunity
- Figure 9: U.S. sales of retail pest control products at other channels,
2002-07
- Market Drivers
- Biology and weather a drain on termite revenue
- Steep drop in new housing sales saps pre-treatment revenue
- Figure 10: New houses sold in the U.S., 2004-07
- It' s all about where you live
- Figure 11: Usage of pest control services and products, by region,
December 2007
- Figure 12: Commercial and residential pest control services sales per
capita, by state, 2002Figure 13: Interim projections: Percent change in
population by region of the United States, 2000-30
- Gardening Baby Boomers to the rescue
- Figure 14: Gardening activity by age, 2003, 2005, and 2007Figure 15: Use
of pesticides, gardeners, 2007
- Figure 16: U.S. population and projections and usage of antiperspirant
and deodorant, by age, 2002-12
- West Nile Virus: no laughing matter--and a revenue driver
- Figure 17: West Nile Virus human disease cases, by state, 2007
- Leading Pest Control Service Providers
- Consistent growth among national and regional players
- Figure 18: Sales of leading residential pest control service providers,
2005 and 2007*
- Pest Control Service Provider Analysis: National Players
- Key points
- Pre-treatment declines to weigh on Terminix
- Orkin' s enhanced commercial focus give company momentum
- Figure 19: Sales of Terminix and Orkin, 2005 and 2007
- Pest Control Service Provider Analysis: Regional Players
- Key points
- Strong growth buoyed by acquisitions; consolidation to boost future sales
- Southeast is regional hub--to benefit from population growth
- Figure 20: Sales of "top eight" regional independent residential pest
control service providers, 2005 and 2007
- Leading FDM Pest Control Product Companies
- Key points
- SC Johnson firmly ensconced as FDM sales leader--product portfolio strong
supermarket match
- Spectrum
- Figure 21: FDM sales of leading pest control product companies, 2006 and
2007
- FDM Pest Control Product Brand Share--Outdoor
- Key points
- Movement toward contactless products afoot?
- SC Johnson innovations offer product diversity, new revenue potential
- Figure 22: FDM brand sales of outdoor pest control products in the U.S.,
2006 and 2007
- FDM Pest Control Product Brand Share--Devices
- Key points
- Rodenticide playing field to get regulatory shake-up
- Woodstream shows how to boost margins with premium products
- Figure 23: FDM brand sales of pest control devices in the U.S., 2006 and
2007
- FDM Pest Control Product Brand Share--Multipurpose
- Key points
- Raid' s multi-purpose pest killer/germ fighter a product to watch
- Raid Earth Options suggests that plant-based products have a way to go
- Figure 24: FDM brand sales of multipurpose pest control products in the
U.S., 2006 and 2007
- FDM Pest Control Product Brand Share--Indoor
- Product odor control important
- Figure 25: FDM brand sales of indoor pest control products in the U.S.,
2006 and 2007
- Brand Qualities
- Truly Nolen brand differentiates itself by melding visual imagery with
family-friendly message
- Figure 26: Truly Nolen "mouse car," 2007
- Innovation and Innovators
- Retail pest control products
- Retail product forecast/predictions
- Convenience is no longer king
- Botanical/herbal becomes top claim
- Environmentally-friendly claims increase--but bets are hedged on efficacy
- Fragrance-free and fresh scents
- Refills still strong and a new format is introduced
- Woodstream premium electronic traps and sonic repellents increase margins
- SC Johnson melds convenience and environment with candle introductions
- Pest control services
- Organic/environmentally-friendly products on the rise--will gain traction
- Termidor: too good to be true
- Advertising and Promotion
- Overview
- d-Con
- Figure 27: d-Con baits, 2007
- Off!
- Figure 28: Off! Smooth & Dry, 2007
- Orkin
- Figure 29: Orkin termite proposal, 2007
- Pest Control Services and Product Usage
- Figure 30: Usage of pest control services and products, December 2007
- Figure 31: Usage of pest control services and products, by HH income,
December 2007Figure 32: Usage of pest control services and products, by
homeowners and renters, December 2007
- Frequency of Use
- Figure 33: Volume use of pest control products, by age, December 2007
- Figure 34: Volume use of pest control products, by age, December 2007
- Retail Brand Penetration
- Figure 35: Use of insecticide brands, 2003, 2005, and 2007
- Purchase Preferences
- Figure 36: Pest control Product retail channel preferences, by region,
December 2007
- Figure 37: Pest control Product retail channel preferences, by income,
December 2007
- Pest Control Product and Service Use by Pest Type
- Figure 38: Pest control product and service use, by pest type, December
2007
- Pest control product use by pest type
- Figure 39: Pest control product use by pest type, by HH income, December
2007
- Pest control service use by pest type
- Figure 40: Pest control service use by pest type, by HH iincome,
December 2007
- How and Why Pest Control Service Chosen
- How pest control service is chosen
- Figure 41: How last pest control professional was chosen, December 2007
- Figure 42: How last pest control professional was chosen, by age,
December 2007
- Why pest control service is chosen
- Figure 43: Why last pest control professional was chosen, December 2007
- Figure 44: Why last pest control professional was chosen, by age,
December 2007
- Figure 45: Why last pest control professional was chosen, by HH income,
December 2007Figure 46: Why last pest control professional was chosen,
parent w/child in home, December 2007
- Figure 47: Why last pest control professional was chosen, rent versus
own, December 2007
- Demographic Focus: Region
- Figure 48: Usage of pest control services and products, by region,
December 2007
- Pest control products
- Figure 49: Pest control product use by pest type, by region, December
2007
- How last pest control professional was chosen
- Figure 50: How last pest control professional was chosen, by region,
December 2007
- Why last pest control professional was chosen
- Figure 51: Why last pest control professional was chosen, by region,
December 2007
- Custom Consumer Groups: Asthma, Health and Killing Pests Dead
- Figure 52: Asthma, health, and killing pests dead, December 2007
- Unique services and education for asthma sufferers
- Figure 53: Usage of pest control services and electronic devices, by
asthma sufferers, December 2007
- Figure 54: How and why pest control professional used, by asthma
sufferers, December 2007
- Pest control business is better if you think pests are unhealthy
- Figure 55: Usage of pest control services and products, by pest health
perception, December 2007
- Figure 56: How and why pest control professional used, by pest health
perception, December 2007
- Industry backbone: those who want to kill ' em dead
- Figure 57: Usage of pest control services and products, by gender,
December 2007
- Appendix: Other Useful Consumer Tables
- Usage
- Figure 58: Usage of pest control services and products, by gender,
December 2007
- Figure 59: Usage of pest control services and products, by age, December
2007
- Frequency of use
- Figure 60: Volume use of pest control products, by HH income, December
2007
- Brand preferences
- Figure 61: Use of insecticide brands, by region, May 2006-June 2007
- Purchase preferences
- Figure 62: Pest control product retail channel preferences, by gender,
December 2007
- Figure 63: Pest control product retail channel preferences, by age,
December 2007
- Figure 64: Pest control product retail channel preferences, by age,
December 2007
- Pest control product use by pest type
- Figure 65: Pest control product use by pest type, by age, December 2007
- Pest control service use by pest type
- Figure 66: Pest control service use by pest type, by age, December 2007
- Figure 67: Pest control service use by pest type, by region, December
2007
- How pest control service is chosen
- Figure 68: How last pest control professional was chosen, by HH income,
December 2007
- Why pest control service is chosen
- Figure 69: Why last pest control professional was chosen, by gender,
December 2007
- Appendix: Trade Associations
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