Abstract
Alcoholic drinks packaging and labelling encompasses a vast spectrum of sectors and issues. Premiumisation is driving growth in alcohol sales and propelling innovation in packaging and labelling. Environmental legislation and drinking-related health concerns offer opportunities and threats to the packaging sector, with labelling at the forefront of communicating proactive NPD.
Mintel has identified the following themes as representative of current areas of interest for consumers and the industry:
- Impact of new regulations on drinks labelling.
- Increasingly important role of packaging and labelling in providing both on-shelf appeal and advertising messages.
- Packaging-related environmental issues and their role in boosting innovation.
- Premiumisation as the saviour of drinks packaging and labelling, driven by increasing gift occasions, interest in provenance and, to a lesser extent, gimmicks.
- How the demand for convenience is driving the innovation in packaging.
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