Abstract
Mintel' s report on salon products uses primary and secondary research to discuss challenges facing the market, and opportunities to meet changing market conditions. Mintel' s analysis of government and industry data and exclusive consumer research provides insight into the challenges and opportunities facing manufacturers, distributors, and salon/spa operators in the salon products market.
Insights include:
- Who are the main consumers of salon products and how are changing demographics affecting growth?
- Why do consumers purchase products from salons and how can this direct marketing for men and younger adults?
- Why are retail and specialty stores growing sales at the expense of salons?
- What innovations and product trends have grown the market and what trends are directing future growth?
- What are the advantages and disadvantages of salon brands expanding in retail channels such as FDM?
- What are the most popular brands purchased at salons and what attributes do these brands share?
- How has vertical integration by a major manufacturer affected supply and distribution of products?
The salon products market, as defined by Mintel for this report, includes any product sold through a salon to consumers. This consists mainly of hair care and skin care products. Other products covered include brushes, hair accessories, and nail polish.
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