Abstract
This report examines the store brand marketplace, focusing on nine food segments. Sales of the private label segments studied here have, almost entirely, shown slow and steady gains. However, in some segments such as carbonated beverages, cold cereals, and salty snacks, they lag far behind branded items. Innovation in private label is noteworthy: new product launches increased by 59% between 2006 and 2007.
Mintel' s exclusive research and analysis reveals:
- Who shops for food, where do they shop, and how much do they spend?
- Which consumers purchase private label foods, and in which categories?
- Where do consumers buy store brands?
- What products do consumers prefer not to buy in store brands?
- What do consumers think about the quality and variety of private label products?
- Can US stores base their private label programs on advanced British models?
- Can stores compete with each other on the basis of their store brands?
- What can store brands do to enhance the “store as a shopping experience”?
This report covers dairy, bread/cereal, vegetables, sweet goods, refrigerated entrees, frozen seafood, pizza, salty snacks and carbonated beverages.
Many of these segments are among the top-selling private label food categories by sales volume, according to the Private Label Manufacturers Association. However, Mintel has also chosen to include certain lower-selling categories that exhibit unique characteristics and growth opportunities.
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