Abstract
Teenage magazines have declined far more steeply than any other print sector in the UK, and this report will distinguish the reasons why.
While teenage magazines have lost close to 60% of total volume sales since 2002, both the women' s and men' s sectors have used new product launches to increase total sales despite facing similarly challenging conditions.
The new media landscape has become more important than the method of content delivery. The nature of the relationship between host (magazine, website or social network) and user is changing, and completely new relationships are being formed, for instance with other users like site visitors.
This will influence usage of and attitudes towards other, more traditional media forms. It may also be transforming users in a wider sense - perhaps in how they relate to other people as well as how they relate to media.
Key themes of the report:
- Rapid technological development.
- Volatile consumers with fast-changing preferences.
- Competition for time and money.
- Peer influences.
- How media are used.
- Individuality and the group.
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