Abstract
The home furniture market continues to be inherently strong, even during the housing slump. Because of the long-term trend in home investment, Mintel expects only a moderate drop in sales from 2008 to 2009, followed by a return to solid expansion.
This report examines furniture sales, manufacturers, retailers, and consumers in great detail, addressing topics such as:
- Who buys furniture
- How retailing methods make furniture a "grudge" purchase, and what needs to change
- The length of the purchase process (how much time you have to market products to prospective buyers)
- Retailing success strategies, best practices, and industry innovation
- Performance of leading companies
- Most successful brand strategies
The furniture market is comprised of indoor furniture for consumer use. This includes bedding and bedroom furniture, formal and casual dining room furniture, upholstery, home office furniture, entertainment centers, and infant and youth furniture. Ready-to-assemble furniture for the consumer market is also included.
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