Abstract
This report explores the realm of kids' snacks, creating an extensive analysis beyond what kids are snacking on. Mintel discusses insight and opportunities in the market in the context of what makes snacks appealing to kids and parents. Opportunities are also revealed by studying the different approaches suppliers and brands take to reach their core users.
You will find thoughtful discussion in topics that include:
- A foundation in the basics: The types of foods kids snack on, how frequently they snack, and their thoughts on snacks
- What parents think about when they choose snacks for their kids
- How shifts in the child population affect the market
- Rising child obesity, and the effect it has on kids' snack foods
- The present and future impact of government broad-based actions for wellness education
- How the major players position their brands, and to what degree are they seeking "conversation" with kids and parents
- Why and how marketers are spending more money targeting kids
- The potential for foodservice to carve a niche in kids snacking
Kids' snacking is defined as snacks that are specifically promoted to, or generally consumed by, children aged 6 to 11. Mintel divides kids' snacks into four categories: healthy, sweet, salty and savory.
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