Abstract
In this report, Mintel reviews trends and opportunities for the digital photography sector, analyzing growth overall and by segment; competitive issues and leading manufacturers; key market drivers; and consumer behavior and attitudes. Based on this analysis, Mintel provides recommendations for succeeding in a mature but transitioning market, as users find new ways to integrate digital photography into their lives.
Specifically, this report discusses:
- Growth trends. As penetration has increased and cameras have improved in quality, companies can no longer count on converting new users or enticing them with more megapixels. This report will forecast sales trends through 2012 and identify new growth opportunities in this competitive market.
- Future trends. Based on analysis of industry and consumer data, Mintel provides recommendations for industry players that will help maximize your growth and market share.
- Industry players. Although the technology sector is rife with commoditized products, companies have maintained distinct brands and positioning for digital cameras. In this report, individual strategies will be assessed to determine which vendors will be the strongest competitors.
- Consumer behavior and attitudes. Drawing on Mintel' s proprietary survey research, buying behavior and product preferences will be discussed, identifying key demographics to target.
- Usage models. Understanding how consumers use cameras and digital images is important to identifying opportunities for accessories, peripherals and add-on services. Mintel will provide in-depth analysis of these important issues based on its proprietary survey data.
These products may be discussed in the report, but are not included in market size or segmentation data:
- Film still and video cameras
- Camera phones
- Accessories such as memory cards, printers and software
- Photo printing services
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