Abstract
In this report, Mintel employs a tactical approach to the topic of food and beverage packaging by:
- assessing consumer-driven concerns relevant to packaging, such as sustainability, functionality, and health and wellness, and;
- gauging the extent to which food and beverage packaging is or is not meeting the needs these concerns
We employ extensive use of product imagery to enable rapid reader insight, evaluation and potential ideation, and weave consumer analysis (derived from our custom study) throughout the report. With this report, you will be in a position to:
- see how international food and beverage packaging concepts provide ways to address issues in the U.S.
- assess consumer awareness and use of independent nutrition labeling programs such as Smart Spot
- weigh the impact microwaveable packaging technology on consumer portability needs
- tailor sustainability marketing messages
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